Brandwave

Cat & Jack vs Frugi:Which is more popular?

In September 2026, Cat & Jack and Frugi were level in searches among kids clothing brands worldwide, with an estimated 40.5K branded searches each, at 0.91% of the total each. When we asked ChatGPT and Google AI Overviews about kids clothing brands, Cat & Jack appeared in three of the five answers and Frugi in none.

Among kids clothing brands worldwide in September 2026

Who do people search for more?

Cat & Jack and Frugi are searched for about as often as each other.

Cat & Jack 40.5K searchesFrugi 40.5K searches

Who does AI mention more?

Cat & Jack, mentioned in 3 of 5 answers, Frugi in 0

Cat & Jack in 3 of 5Frugi in 0 of 5

Who does AI recommend more?

Cat & Jack, the only one of the two named

Cat & Jack first in 3Frugi never named

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Top kids clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cat & Jack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frugi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carter's1st
  2. Old Navy2nd
  3. Hanna Andersson3rd
  4. Primary4th
  5. Cat & Jack5th
  6. Patagonia6th
  7. Gap Kids7th
  8. Tea Collection8th
  9. Mini Boden9th
  10. +5 more
  11. Frugi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mini Boden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frugi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about kids clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Cat & Jack or Frugi more popular in search?

This chart shows how often people search Google for Cat & Jack and Frugi by name. Each line represents a brand's share of searches for all 15 kids clothing brands we track, month by month, from English-language searches worldwide.

Cat & Jack and Frugi among kids clothing brands worldwide, by month

Share of searches by month for Cat & Jack, Frugi. The figures are in the table below the chart.

View monthly share of searches table
MonthCarter'sPetit BateauJanie and JackGap KidsHanna AnderssonJoJo Maman BébéMini BodenOshKosh B’goshPolarn O. PyretCat & JackFrugiOld NavyTea CollectionPatagoniaPrimary
Oct 202558.1%9.5%6.4%5.2%7.8%3.6%2.3%1.6%1.9%0.86%0.86%0.57%0.47%0.57%0.3%
Nov 202557.5%9.4%7.7%5.2%7.7%3.3%2.3%1.6%1.9%0.85%0.85%0.46%0.57%0.46%0.24%
Dec 202559.9%8%6.6%5.4%6.6%3.4%2%2%2%0.89%1.1%0.49%0.49%0.49%0.76%
Jan 202655.1%16.5%6%4.1%4.9%3.9%2.7%1.5%1.8%0.81%1.2%0.36%0.44%0.36%0.28%
Feb 202661.7%10.1%6.8%4.5%4.5%3%2.5%1.7%1.7%0.91%0.91%0.41%0.61%0.33%0.31%
Mar 202655.6%11.2%9.1%5%5%3.4%2.7%1.8%2.2%1%1%0.55%0.67%0.3%0.34%
Apr 202660.4%12.1%6.6%3.6%4.4%3%2.4%2%1.6%0.89%1.1%0.49%0.6%0.27%0.29%
May 202658.2%14.3%6.4%3.5%5.2%3.1%2.4%1.9%1.6%0.86%0.86%0.47%0.7%0.26%0.28%
Jun 202655.4%16.7%6.1%4.1%5%3.6%2.2%1.8%1.5%1%1%0.45%0.55%0.25%0.4%
Jul 202653.2%16%7.2%4.8%4.8%3.4%2.2%2.2%1.8%1.4%1.2%0.65%0.65%0.29%0.32%
Aug 202656.3%11.3%6.2%6.2%5.1%3.6%2.8%2.3%2.3%1.2%0.83%0.68%0.68%0.37%0.28%
Sep 202661.8%10.1%6.8%4.5%4.5%2.5%2.5%2%1.7%0.91%0.91%0.5%0.5%0.41%0.3%

How has the Cat & Jack and Frugi comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Cat & Jack took it in July 2026.
  • Across the 12 months ending September 2026, Cat & Jack’s share of searches among kids clothing brands worldwide moved from 0.86% to 0.91%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Frugi’s share of searches among kids clothing brands worldwide moved from 0.86% to 0.91%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for kids clothing brands worldwide in September 2026?

0 changes

Neither Cat & Jack nor Frugi moved beyond provider rounding among kids clothing brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cat & Jack’s and Frugi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cat & Jack

1 branded search term

  • cat and jack

Frugi

1 branded search term

  • frugi

How the Brand Demand Index is measured

Other head-to-heads among kids clothing brands

Creator with pink hair and a pink jacket

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