CartHook vs Klaviyo:Which is more popular by branded search?
In August 2026, Klaviyo had more branded searches than CartHook among cart recovery platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to CartHook’s 260, and held a 96.5% Share of Search versus CartHook’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CartHook or Klaviyo?
Compare the tools used to recover abandoned carts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klaviyo, CartHook. The figures are in the table below the chart.
View monthly share of search table
| Month | Klaviyo | Recart | Upstack | Rejoiner | CartHook |
|---|---|---|---|---|---|
| Oct 2025 | 96.8% | 2% | 0.88% | 0.27% | 0.08% |
| Nov 2025 | 96.5% | 2% | 1.1% | 0.27% | 0.1% |
| Dec 2025 | 96.3% | 2.4% | 0.89% | 0.27% | 0.1% |
| Jan 2026 | 96.5% | 2% | 1.1% | 0.27% | 0.12% |
| Feb 2026 | 97.1% | 1.7% | 0.89% | 0.27% | 0.08% |
| Mar 2026 | 96.8% | 2% | 0.88% | 0.27% | 0.1% |
| Apr 2026 | 96.7% | 2% | 0.88% | 0.27% | 0.1% |
| May 2026 | 96.8% | 2% | 0.86% | 0.26% | 0.1% |
| Jun 2026 | 96.9% | 2% | 0.73% | 0.27% | 0.12% |
| Jul 2026 | 96.8% | 2% | 0.74% | 0.4% | 0.08% |
| Aug 2026 | 96.5% | 2.5% | 0.73% | 0.22% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the CartHook and Klaviyo comparison changed over the last 12 months?
3 findings
- Klaviyo was ahead of CartHook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CartHook’s estimated Share of Search among cart recovery platforms worldwide held steady at 0.08%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among cart recovery platforms worldwide moved from 96.8% to 96.5%, and its estimated monthly branded searches moved from 319K to 315K.
How did search popularity change for cart recovery platforms worldwide in August 2026?
0 changes
Neither CartHook nor Klaviyo moved beyond provider rounding among cart recovery platforms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CartHook’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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