Brandwave

Carter's vs Petit Bateau:Which is more popular?

In September 2026, Carter's had more branded searches than Petit Bateau among kids clothing brands worldwide. Carter's had about 2.7 million branded searches, while Petit Bateau had 450,000. Carter's made up 61.8% of all kids clothing brand searches we track, and Petit Bateau accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about kids clothing brands, Carter's appeared in three of the five answers and Petit Bateau in none.

Among kids clothing brands worldwide in September 2026

Who do people search for more?

Carter's, about 6 searches for every 1 for Petit Bateau

Carter's 2.7M searchesPetit Bateau 450K searches

Who does AI mention more?

Carter's, mentioned in 3 of 5 answers, Petit Bateau in 0

Carter's in 3 of 5Petit Bateau in 0 of 5

Who does AI recommend more?

Carter's, the only one of the two named

Carter's first in 3Petit Bateau never named

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Top kids clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carter's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Petit Bateau did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carter's1st
  2. Old Navy2nd
  3. Hanna Andersson3rd
  4. Primary4th
  5. Cat & Jack5th
  6. Patagonia6th
  7. Gap Kids7th
  8. Tea Collection8th
  9. Mini Boden9th
  10. +1 more
  11. Petit Bateau–
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mini Boden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petit Bateau0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about kids clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Carter's or Petit Bateau more popular in search?

This chart shows how often people search Google for Carter's and Petit Bateau by name. Each line represents a brand's share of searches for all 15 kids clothing brands we track, month by month, from English-language searches worldwide.

Carter's and Petit Bateau among kids clothing brands worldwide, by month

Share of searches by month for Carter's, Petit Bateau. The figures are in the table below the chart.

View monthly share of searches table
MonthCarter'sPetit BateauJanie and JackGap KidsHanna AnderssonJoJo Maman BébéMini BodenOshKosh B’goshPolarn O. PyretCat & JackFrugiOld NavyTea CollectionPatagoniaPrimary
Oct 202558.1%9.5%6.4%5.2%7.8%3.6%2.3%1.6%1.9%0.86%0.86%0.57%0.47%0.57%0.3%
Nov 202557.5%9.4%7.7%5.2%7.7%3.3%2.3%1.6%1.9%0.85%0.85%0.46%0.57%0.46%0.24%
Dec 202559.9%8%6.6%5.4%6.6%3.4%2%2%2%0.89%1.1%0.49%0.49%0.49%0.76%
Jan 202655.1%16.5%6%4.1%4.9%3.9%2.7%1.5%1.8%0.81%1.2%0.36%0.44%0.36%0.28%
Feb 202661.7%10.1%6.8%4.5%4.5%3%2.5%1.7%1.7%0.91%0.91%0.41%0.61%0.33%0.31%
Mar 202655.6%11.2%9.1%5%5%3.4%2.7%1.8%2.2%1%1%0.55%0.67%0.3%0.34%
Apr 202660.4%12.1%6.6%3.6%4.4%3%2.4%2%1.6%0.89%1.1%0.49%0.6%0.27%0.29%
May 202658.2%14.3%6.4%3.5%5.2%3.1%2.4%1.9%1.6%0.86%0.86%0.47%0.7%0.26%0.28%
Jun 202655.4%16.7%6.1%4.1%5%3.6%2.2%1.8%1.5%1%1%0.45%0.55%0.25%0.4%
Jul 202653.2%16%7.2%4.8%4.8%3.4%2.2%2.2%1.8%1.4%1.2%0.65%0.65%0.29%0.32%
Aug 202656.3%11.3%6.2%6.2%5.1%3.6%2.8%2.3%2.3%1.2%0.83%0.68%0.68%0.37%0.28%
Sep 202661.8%10.1%6.8%4.5%4.5%2.5%2.5%2%1.7%0.91%0.91%0.5%0.5%0.41%0.3%

How has the Carter's and Petit Bateau comparison changed over the last 12 months?

3 findings
  • Carter's was ahead of Petit Bateau in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carter's’ share of searches among kids clothing brands worldwide moved from 58.1% to 61.8%, and its estimated monthly branded searches held steady at 2.7M.
  • Across the 12 months ending September 2026, Petit Bateau’s share of searches among kids clothing brands worldwide moved from 9.5% to 10.1%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for kids clothing brands worldwide in September 2026?

2 changes

  1. In September 2026, Carter's gained share of searches among kids clothing brands worldwide, from 56.3% to 61.8%.

  2. In September 2026, Petit Bateau lost share of searches among kids clothing brands worldwide, from 11.3% to 10.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carter's’ and Petit Bateau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carter's

1 branded search term

  • carters

Petit Bateau

1 branded search term

  • petit bateau

How the Brand Demand Index is measured

Other head-to-heads among kids clothing brands

Creator with pink hair and a pink jacket

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