Carter's vs Mini Boden:Which is more popular?
In September 2026, Carter's had more branded searches than Mini Boden among kids clothing brands worldwide. Carter's had about 2.7 million branded searches, while Mini Boden had 110,000. Carter's made up 61.8% of all kids clothing brand searches we track, and Mini Boden accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about kids clothing brands, Carter's appeared in three of the five answers and Mini Boden in one. Carter's was mentioned before Mini Boden in every answer that named either.
Who do people search for more?
Carter's, about 25 searches for every 1 for Mini Boden
Who does AI mention more?
Carter's, mentioned in 3 of 5 answers, Mini Boden in 1
Who does AI recommend more?
Carter's, named ahead of Mini Boden in 3 of 3 answers
Follow Carter's vs Mini Boden and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top kids clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carter's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mini Boden was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carter's was listed before Mini Boden in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Carter's1st
Old Navy2nd
Hanna Andersson3rd
Primary4th
Cat & Jack5th
Patagonia6th
Gap Kids7th
Tea Collection8th
Mini Boden9th
Janie and Jack10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Old Navy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carter's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hanna Andersson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cat & Jack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gap Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patagonia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Primary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Janie and Jack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mini Boden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tea Collection1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids clothing brands
5 answers
Asked ChatGPT
“Which kids clothing brand should I buy?”
Asked ChatGPT
“What are the best kids clothing brands?”
Asked ChatGPT
“What's the best kids clothing brand for clothes that last?”
Searched Google, AI Overview
“kids clothes”
Searched Google, AI Overview
“toddler clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Carter's or Mini Boden more popular in search?
This chart shows how often people search Google for Carter's and Mini Boden by name. Each line represents a brand's share of searches for all 15 kids clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Carter's, Mini Boden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carter's | Petit Bateau | Janie and Jack | Gap Kids | Hanna Andersson | JoJo Maman Bébé | Mini Boden | OshKosh B’gosh | Polarn O. Pyret | Cat & Jack | Frugi | Old Navy | Tea Collection | Patagonia | Primary |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.1% | 9.5% | 6.4% | 5.2% | 7.8% | 3.6% | 2.3% | 1.6% | 1.9% | 0.86% | 0.86% | 0.57% | 0.47% | 0.57% | 0.3% |
| Nov 2025 | 57.5% | 9.4% | 7.7% | 5.2% | 7.7% | 3.3% | 2.3% | 1.6% | 1.9% | 0.85% | 0.85% | 0.46% | 0.57% | 0.46% | 0.24% |
| Dec 2025 | 59.9% | 8% | 6.6% | 5.4% | 6.6% | 3.4% | 2% | 2% | 2% | 0.89% | 1.1% | 0.49% | 0.49% | 0.49% | 0.76% |
| Jan 2026 | 55.1% | 16.5% | 6% | 4.1% | 4.9% | 3.9% | 2.7% | 1.5% | 1.8% | 0.81% | 1.2% | 0.36% | 0.44% | 0.36% | 0.28% |
| Feb 2026 | 61.7% | 10.1% | 6.8% | 4.5% | 4.5% | 3% | 2.5% | 1.7% | 1.7% | 0.91% | 0.91% | 0.41% | 0.61% | 0.33% | 0.31% |
| Mar 2026 | 55.6% | 11.2% | 9.1% | 5% | 5% | 3.4% | 2.7% | 1.8% | 2.2% | 1% | 1% | 0.55% | 0.67% | 0.3% | 0.34% |
| Apr 2026 | 60.4% | 12.1% | 6.6% | 3.6% | 4.4% | 3% | 2.4% | 2% | 1.6% | 0.89% | 1.1% | 0.49% | 0.6% | 0.27% | 0.29% |
| May 2026 | 58.2% | 14.3% | 6.4% | 3.5% | 5.2% | 3.1% | 2.4% | 1.9% | 1.6% | 0.86% | 0.86% | 0.47% | 0.7% | 0.26% | 0.28% |
| Jun 2026 | 55.4% | 16.7% | 6.1% | 4.1% | 5% | 3.6% | 2.2% | 1.8% | 1.5% | 1% | 1% | 0.45% | 0.55% | 0.25% | 0.4% |
| Jul 2026 | 53.2% | 16% | 7.2% | 4.8% | 4.8% | 3.4% | 2.2% | 2.2% | 1.8% | 1.4% | 1.2% | 0.65% | 0.65% | 0.29% | 0.32% |
| Aug 2026 | 56.3% | 11.3% | 6.2% | 6.2% | 5.1% | 3.6% | 2.8% | 2.3% | 2.3% | 1.2% | 0.83% | 0.68% | 0.68% | 0.37% | 0.28% |
| Sep 2026 | 61.8% | 10.1% | 6.8% | 4.5% | 4.5% | 2.5% | 2.5% | 2% | 1.7% | 0.91% | 0.91% | 0.5% | 0.5% | 0.41% | 0.3% |
How has the Carter's and Mini Boden comparison changed over the last 12 months?
3 findings
- Carter's was ahead of Mini Boden in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carter's’ share of searches among kids clothing brands worldwide moved from 58.1% to 61.8%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 12 months ending September 2026, Mini Boden’s share of searches among kids clothing brands worldwide moved from 2.3% to 2.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for kids clothing brands worldwide in September 2026?
1 change
In September 2026, Carter's gained share of searches among kids clothing brands worldwide, from 56.3% to 61.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carter's’ and Mini Boden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carter's
1 branded search term
- carters
Mini Boden
1 branded search term
- mini boden
Other head-to-heads among kids clothing brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.