Carter's vs Country Road:Which is more popular?
In September 2026, Country Road had more branded searches than Carter's among baby clothing brands worldwide. Country Road had about 673,000 branded searches, while Carter's had 8,200. Country Road made up 20.2% of all baby clothing brand searches we track, and Carter's accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about baby clothing brands, Carter's appeared in all five answers and Country Road in none.
Who do people search for more?
Country Road, about 82 searches for every 1 for Carter's
Who does AI mention more?
Carter's, mentioned in every answer we collected
Who does AI recommend more?
Carter's, the only one of the two named
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Top baby clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Carter's appeared in all five answers. Country Road did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carter's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hanna Andersson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Primary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'ovedbaby2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cotton On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Country Road0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seed Heritage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bonds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby clothing brands
5 answers
Asked ChatGPT
“Which baby clothing brand should I buy?”
Asked ChatGPT
“What are the best baby clothing brands?”
Asked ChatGPT
“What's the best baby clothing brand for everyday baby wear?”
Searched Google, AI Overview
“organic baby clothes”
Searched Google, AI Overview
“baby clothing brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Carter's or Country Road more popular in search?
This chart shows how often people search Google for Carter's and Country Road by name. Each line represents a brand's share of searches for all ten baby clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Country Road, Carter's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Country Road | Hanna Andersson | Seed Heritage | Bonds | Primary | Carter's | Nature Baby | L'ovedbaby |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 21.7% | 11.9% | 5.9% | 0.72% | 0.45% | 0.3% | 0.06% | 0.02% |
| Nov 2025 | 66% | 19.7% | 8.9% | 4.3% | 0.44% | 0.28% | 0.32% | 0.05% | 0.02% |
| Dec 2025 | 63.3% | 23.1% | 7% | 5% | 0.51% | 0.8% | 0.31% | 0.04% | 0.02% |
| Jan 2026 | 63.3% | 23.3% | 7% | 5.1% | 0.63% | 0.39% | 0.24% | 0.08% | 0.02% |
| Feb 2026 | 64.3% | 23.6% | 5.8% | 5.1% | 0.52% | 0.39% | 0.2% | 0.08% | 0.02% |
| Mar 2026 | 64.4% | 23.7% | 5.8% | 5.1% | 0.43% | 0.39% | 0.19% | 0.07% | 0.02% |
| Apr 2026 | 65.1% | 23.9% | 4.8% | 5.1% | 0.43% | 0.32% | 0.16% | 0.07% | 0.02% |
| May 2026 | 64.5% | 23.7% | 5.8% | 5.1% | 0.43% | 0.31% | 0.16% | 0.07% | 0.02% |
| Jun 2026 | 60.4% | 27.2% | 5.4% | 5.8% | 0.49% | 0.43% | 0.18% | 0.08% | 0.02% |
| Jul 2026 | 61% | 27.5% | 5.5% | 4.8% | 0.49% | 0.36% | 0.19% | 0.1% | 0.02% |
| Aug 2026 | 67.3% | 20.2% | 6% | 5.3% | 0.54% | 0.34% | 0.17% | 0.06% | 0.02% |
| Sep 2026 | 67.2% | 20.2% | 6% | 5.3% | 0.54% | 0.4% | 0.25% | 0.07% | 0.02% |
How has the Carter's and Country Road comparison changed over the last 12 months?
3 findings
- Country Road was ahead of Carter's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carter's’ share of searches among baby clothing brands worldwide moved from 0.3% to 0.25%, and its estimated monthly branded searches moved from 9.4K to 8.2K.
- Across the 12 months ending September 2026, Country Road’s share of searches among baby clothing brands worldwide moved from 21.7% to 20.2%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for baby clothing brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Carter's worldwide fell 12.8% over 12 measured months, from 9.4K to 8.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carter's’ and Country Road’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carter's
2 branded search terms
- carters pajamas
- carters sleepers
Country Road
1 branded search term
- country road
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