Brandwave

Carlson vs Munchkin:Which is more popular by branded search?

In August 2026, Munchkin had more branded searches than Carlson among pet gates worldwide. Munchkin was estimated to have 368K branded searches compared to Carlson’s 33.1K, and held a 91% Share of Search versus Carlson’s 8.2%. These are worldwide searches for English-language branded terms.

Share of Search among pet gates worldwide in August 2026Which is more popular in search, Carlson or Munchkin?
Carlson8.2%33.1K searches
vs
Munchkin91%368K searches

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Which is more popular in search, Carlson or Munchkin?

Compare the pet gates people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carlson and Munchkin among pet gates worldwide, by month

Share of Search by month for Munchkin, Carlson. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinCarlsonSummer InfantRegaloCumborBabyDan
Oct 202591.1%8.2%0.38%0.32%0.04%—
Nov 202591.1%8.2%0.38%0.32%0.04%—
Dec 202591.1%8.2%0.38%0.26%0.03%—
Jan 202692.3%6.8%0.49%0.33%0.04%—
Feb 202691%8.2%0.47%0.32%0.05%—
Mar 202687.3%11.7%0.57%0.31%0.05%—
Apr 202689.2%9.8%0.58%0.32%0.05%—
May 202691%8.2%0.47%0.32%0.05%—
Jun 202690.9%8.2%0.47%0.4%0.06%—
Jul 202690.9%8.2%0.47%0.32%0.08%—
Aug 202691%8.2%0.4%0.32%0.06%—
Sep 2026——————

How has the Carlson and Munchkin comparison changed over the last 12 months?

  • Munchkin was ahead of Carlson in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Carlson’s estimated Share of Search among pet gates worldwide held steady at 8.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among pet gates worldwide moved from 91.1% to 91%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for pet gates worldwide in August 2026?

  1. Estimated monthly branded searches for Carlson worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  2. Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Carlson’s and Munchkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlson

1 branded search term

  • carlson

Munchkin

1 branded search term

  • munchkin

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.