CaptivateIQ vs Spiff:Which is more popular by branded search?

Name: CaptivateIQ vs Spiff: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Spiff had more branded searches than CaptivateIQ among commission management platforms worldwide. Spiff was estimated to have 22.2K branded searches compared to CaptivateIQ’s 8.1K, and held a 45.6% Share of Search versus CaptivateIQ’s 16.7%. These are worldwide searches for English-language branded terms.

Share of Search among commission management platforms worldwide in August 2026Which is more popular in search, CaptivateIQ or Spiff?

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Which is more popular in search, CaptivateIQ or Spiff?

Compare the platforms sales commissions are calculated in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CaptivateIQ and Spiff among commission management platforms worldwide, by month

Month	Spiff	Xactly	CaptivateIQ	Varicent	Qobra
Oct 2025	46.3%	22.3%	13.9%	11.3%	6.2%
Nov 2025	45.8%	22%	13.6%	11.1%	7.4%
Dec 2025	45.8%	22%	13.7%	11.1%	7.4%
Jan 2026	46.5%	22.1%	13.9%	11.3%	6.2%
Feb 2026	49.6%	19.6%	12.2%	12.1%	6.6%
Mar 2026	93.4%	2.7%	1.7%	1.4%	0.91%
Apr 2026	46.5%	22.1%	13.9%	11.3%	6.2%
May 2026	55.1%	17.6%	13.5%	9%	4.8%
Jun 2026	45.9%	21.8%	13.7%	11.2%	7.4%
Jul 2026	44.5%	21.2%	16.3%	10.8%	7.2%
Aug 2026	45.6%	21.7%	16.7%	11.1%	4.9%
Sep 2026	—	—	—	—	—

How has the CaptivateIQ and Spiff comparison changed over the last 12 months?

3 findings

Spiff was ahead of CaptivateIQ in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, CaptivateIQ’s estimated Share of Search among commission management platforms worldwide moved from 13.9% to 16.7%, and its estimated monthly branded searches held steady at 8.1K.
Across the 11 months ending August 2026, Spiff’s estimated Share of Search among commission management platforms worldwide moved from 46.3% to 45.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for commission management platforms worldwide in August 2026?

2 changes

In August 2026, Spiff gained estimated Share of Search among commission management platforms worldwide, from 44.5% to 45.6%.
CaptivateIQ’s estimated Share of Search among commission management platforms worldwide has gained ground for 3 months in a row, from 13.5% to 16.7% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CaptivateIQ’s and Spiff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.