Capsule vs PillPack:Which is more popular by branded search?
In August 2026, Capsule had more branded searches than PillPack among prescription delivery services worldwide. Capsule was estimated to have 27.1K branded searches compared to PillPack’s 14.8K, and held a 3.9% Share of Search versus PillPack’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Capsule or PillPack?
Compare the prescription delivery services people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Capsule, PillPack. The figures are in the table below the chart.
View monthly share of search table
| Month | Express Scripts | Pharmacy2U | Alto Pharmacy | Capsule | PillPack | LloydsDirect |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.5% | 20.9% | 4.2% | 3.4% | 1.9% | 0.11% |
| Nov 2025 | 69.6% | 20.9% | 4.2% | 3.4% | 1.9% | 0.09% |
| Dec 2025 | 70.1% | 21% | 3.5% | 3.5% | 1.9% | 0.08% |
| Jan 2026 | 70.2% | 21% | 3.5% | 3.5% | 1.9% | 0.06% |
| Feb 2026 | 69.6% | 20.9% | 4.2% | 3.4% | 1.9% | 0.06% |
| Mar 2026 | 69.1% | 20.7% | 4.2% | 4.2% | 1.9% | 0.06% |
| Apr 2026 | 69.6% | 20.9% | 4.2% | 3.4% | 1.9% | 0.05% |
| May 2026 | 65.2% | 23.9% | 4.8% | 3.9% | 2.1% | 0.05% |
| Jun 2026 | 65.4% | 24% | 4.8% | 3.9% | 1.8% | 0.05% |
| Jul 2026 | 65.4% | 24% | 4.8% | 3.9% | 1.8% | 0.05% |
| Aug 2026 | 65.2% | 23.9% | 4.8% | 3.9% | 2.1% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Capsule and PillPack comparison changed over the last 12 months?
3 findings
- Capsule was ahead of PillPack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Capsule’s estimated Share of Search among prescription delivery services worldwide moved from 3.4% to 3.9%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, PillPack’s estimated Share of Search among prescription delivery services worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for prescription delivery services worldwide in August 2026?
0 changes
Neither Capsule nor PillPack moved beyond provider rounding among prescription delivery services in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Capsule’s and PillPack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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