Brandwave

Buildkite vs GitLab CI:Which is more popular?

In September 2026, Buildkite had more branded searches than GitLab CI among CI/CD tools worldwide. Buildkite had about 9,900 branded searches, while GitLab CI had 8,100. Buildkite made up 2.5% of all CI/CD tool searches we track, and GitLab CI accounted for 2%. When we asked ChatGPT and Google AI Overviews about CI/CD tools, GitLab CI appeared in all five answers and Buildkite in one. GitLab CI was mentioned before Buildkite in every answer.

Among CI/CD tools worldwide in September 2026

Who do people search for more?

Buildkite, about 22% more searches than GitLab CI

Buildkite 9.9K searchesGitLab CI 8.1K searches

Who does AI mention more?

GitLab CI, mentioned in every answer we collected

GitLab CI in 5 of 5Buildkite in 1 of 5

Who does AI recommend more?

GitLab CI, named ahead of Buildkite in every answer

GitLab CI first in 5Buildkite never first

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Top CI/CD tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GitLab CI appeared in all five answers. Buildkite was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GitLab CI was listed before Buildkite in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GitHub Actions1st
  2. Jenkins2nd
  3. GitLab CI3rd
  4. CircleCI4th
  5. Argo CD5th
  6. Buildkite6th
  7. Travis CI7th
  8. TeamCity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jenkins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitHub Actions5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitLab CI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CircleCI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Argo CD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buildkite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Travis CI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TeamCity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CI/CD tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Buildkite or GitLab CI more popular in search?

This chart shows how often people search Google for Buildkite and GitLab CI by name. Each line represents a brand's share of searches for all eight CI/CD tools we track, month by month, from English-language searches worldwide.

Buildkite and GitLab CI among CI/CD tools worldwide, by month

Share of searches by month for Buildkite, GitLab CI. The figures are in the table below the chart.

View monthly share of searches table
MonthJenkinsGitHub ActionsArgo CDTeamCityBuildkiteGitLab CITravis CICircleCI
Oct 202553.5%19.7%18%3.2%1.4%3.2%0.96%0.03%
Nov 202553.8%19.8%18.1%3.2%1.4%2.6%0.96%0.02%
Dec 202556.1%20.6%15.4%2.8%1.5%2.8%0.82%0.03%
Jan 202654.1%19.9%18.2%2.7%1.5%2.7%0.97%0.02%
Feb 202653.3%19.6%17.9%2.6%3.2%2.6%0.78%0.02%
Mar 202648.7%26.7%16.4%2.9%2%2.4%0.87%0.02%
Apr 202651.9%23.2%17.4%2.6%2.1%2.1%0.76%0.02%
May 202651.7%23.1%17.4%2.5%2.5%2.1%0.61%0.01%
Jun 202649.4%22.2%20.3%3%2%2.4%0.71%0.02%
Jul 202650.8%22.9%18.1%3.1%2.5%2%0.61%0.02%
Aug 202647.8%26.2%17.1%3.5%2.9%1.9%0.57%0.02%
Sep 202650.8%22.9%18.1%3.1%2.5%2%0.61%0.01%

How has the Buildkite and GitLab CI comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Buildkite took it in February 2026, GitLab CI took it in March 2026, Buildkite took it in May 2026, GitLab CI took it in June 2026, Buildkite took it in July 2026.
  • Across the 12 months ending September 2026, Buildkite’s share of searches among CI/CD tools worldwide moved from 1.4% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
  • Across the 12 months ending September 2026, GitLab CI’s share of searches among CI/CD tools worldwide moved from 3.2% to 2%, and its estimated monthly branded searches moved from 14.8K to 8.1K.

How did search popularity change for CI/CD tools worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Buildkite worldwide rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

  2. Estimated monthly branded searches for GitLab CI worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Buildkite’s and GitLab CI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buildkite

1 branded search term

  • buildkite

GitLab CI

1 branded search term

  • gitlab ci

How the Brand Demand Index is measured

Other head-to-heads among CI/CD tools

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