BTECH vs Yaesu:Which is more popular?
In September 2026, Yaesu had more branded searches than BTECH among ham radio brands worldwide. Yaesu had about 27,100 branded searches, while BTECH had 8,300. Yaesu made up 13.7% of all ham radio brand searches we track, and BTECH accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about ham radio brands, Yaesu appeared in four of the five answers and BTECH in none.
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Top ham radio brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yaesu was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BTECH did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Baofeng5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yaesu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kenwood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AnyTone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Xiegu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Icom1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Radioddity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TIDRADIO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FlexRadio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BTECH0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ham radio brands
5 answers
Asked ChatGPT
“What's the best ham radio for beginners?”
Asked ChatGPT
“Which handheld ham radio should I buy?”
Asked ChatGPT
“What are the best amateur radio brands?”
Searched Google, AI Overview
“ham radio”
Searched Google, AI Overview
“handheld ham radio”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is BTECH or Yaesu more popular in search?
This chart shows how often people search Google for BTECH and Yaesu by name. Each line represents a brand's share of searches for all 12 ham radio brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yaesu, BTECH. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baofeng | Yaesu | Icom | Radioddity | BTECH | TIDRADIO | FlexRadio | Quansheng | AnyTone | Elecraft | Xiegu | Kenwood |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 16% | 8% | 5.9% | 1.6% | 4.8% | 3.9% | 4.8% | 2.6% | 2.6% | 1.4% | 1.4% |
| Nov 2025 | 46.2% | 15.9% | 7.4% | 7.1% | 1.8% | 4.8% | 4.8% | 3.9% | 2.6% | 2.6% | 1.4% | 1.5% |
| Dec 2025 | 46.3% | 16% | 7.4% | 5.8% | 2.4% | 4.8% | 4.8% | 3.9% | 3.2% | 2.6% | 1.4% | 1.4% |
| Jan 2026 | 49.9% | 14.2% | 7.1% | 5.2% | 3% | 5.2% | 3.5% | 4.2% | 2.8% | 2.3% | 1.2% | 1.4% |
| Feb 2026 | 48.8% | 13.8% | 7.8% | 6.2% | 2.1% | 5% | 3.4% | 4.1% | 3.4% | 2.7% | 1.5% | 1.3% |
| Mar 2026 | 45.6% | 15.5% | 7.8% | 7% | 2.8% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.4% | 1.5% |
| Apr 2026 | 47.4% | 13.4% | 8.1% | 6% | 3.1% | 4.9% | 4% | 4% | 3.3% | 3.3% | 1.2% | 1.4% |
| May 2026 | 43.8% | 14.7% | 9% | 6.6% | 2.3% | 5.4% | 4.4% | 4.4% | 2.9% | 3.6% | 1.3% | 1.7% |
| Jun 2026 | 45.6% | 15.6% | 8.8% | 5.7% | 2.2% | 4.7% | 4.7% | 3.8% | 2.5% | 3.8% | 1.4% | 1.3% |
| Jul 2026 | 46.3% | 13.1% | 9% | 7.1% | 2.7% | 4.8% | 3.9% | 3.9% | 2.6% | 3.2% | 2.1% | 1.4% |
| Aug 2026 | 43.4% | 14.8% | 8.4% | 8.1% | 5.6% | 4.4% | 3% | 3.6% | 2.4% | 3% | 2% | 1.4% |
| Sep 2026 | 48.5% | 13.7% | 7.7% | 6.1% | 4.2% | 4.1% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.3% |
How has the BTECH and Yaesu comparison changed over the last 12 months?
3 findings
- Yaesu was ahead of BTECH in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BTECH’s share of searches among ham radio brands worldwide moved from 1.6% to 4.2%, and its estimated monthly branded searches moved from 3.4K to 8.3K.
- Across the 12 months ending September 2026, Yaesu’s share of searches among ham radio brands worldwide moved from 16% to 13.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for ham radio brands worldwide in September 2026?
2 changes
In September 2026, BTECH lost share of searches among ham radio brands worldwide, from 5.6% to 4.2%.
In September 2026, Yaesu lost share of searches among ham radio brands worldwide, from 14.8% to 13.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BTECH’s and Yaesu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ham radio brands
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