Brandwave

Brickmania vs Mega:Which is more popular?

In October 2026, Mega had more branded searches than Brickmania among building block toy brands worldwide. Mega had about 153,000 branded searches, while Brickmania had 40,500. Mega made up 1.3% of all building block toy brand searches we track, and Brickmania accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about building block toy brands, Mega appeared in three of the four answers and Brickmania in none.

Among building block toy brands worldwide in October 2026

Who do people search for more?

Mega, about 4 searches for every 1 for Brickmania

Mega 153K searchesBrickmania 40.5K searches

Who does AI mention more?

Mega, mentioned in 3 of 4 answers, Brickmania in 0

Mega in 3 of 4Brickmania in 0 of 4

Who does AI recommend more?

Mega, the only one of the two named

Mega first in 3Brickmania never named

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Top building block toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mega was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Brickmania did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LEGO1st
  2. CaDA2nd
  3. Mega3rd
  4. BlueBrixx4th
  5. K'NEX5th
  6. COBI5th
  7. Brickmania–
  8. Sluban–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LEGO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mega3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CaDA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • COBI2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BlueBrixx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • K'NEX1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brickmania0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sluban0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about building block toy brands

4 answers

  • Asked ChatGPT

    “What are the best LEGO alternatives?”

    1. 1LEGO
    2. 2CaDA
    3. 3BlueBrixx
    4. 4Mega
    5. 5COBI

  • Asked ChatGPT

    “Which building block sets are best for kids?”

    1. 1LEGO
    2. 2Mega

  • Asked ChatGPT

    “What are the best building block sets for adults?”

    1. 1LEGO
    2. 2CaDA

  • Searched Google, AI Overview

    “building blocks”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lego alternatives”

    1. 1LEGO
    2. 2CaDA
    3. 3Mega
    4. 4K'NEX
    5. 5COBI

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Brickmania or Mega more popular in search?

This chart shows how often people search Google for Brickmania and Mega by name. Each line represents a brand's share of searches for all eight building block toy brands we track, month by month, from English-language searches worldwide.

Brickmania and Mega among building block toy brands worldwide, by month

Share of searches by month for Mega, Brickmania. The figures are in the table below the chart.

View monthly share of searches table
MonthLEGOBlueBrixxMegaK'NEXCaDABrickmaniaCOBISluban
Nov 202592.8%4.6%1.1%0.75%0.22%0.28%0.13%0.12%
Dec 202594.4%3.1%1.1%0.62%0.34%0.19%0.12%0.13%
Jan 202694.8%2.6%1.2%0.52%0.42%0.23%0.12%0.13%
Feb 202694.1%3.1%1.1%0.63%0.39%0.34%0.15%0.13%
Mar 202693.2%3.8%1.1%0.76%0.47%0.34%0.14%0.15%
Apr 202694%3.1%1.1%0.63%0.48%0.34%0.16%0.13%
May 202694.9%2.6%0.93%0.63%0.39%0.28%0.14%0.15%
Jun 202694.5%3.1%0.96%0.51%0.39%0.28%0.13%0.13%
Jul 202695.1%2.1%1.1%0.63%0.39%0.35%0.14%0.16%
Aug 202694.4%2.6%1.3%0.63%0.48%0.28%0.16%0.15%
Sep 202694.2%3.1%1.1%0.63%0.39%0.28%0.13%0.15%
Oct 202692.9%3.8%1.3%0.92%0.47%0.34%0.16%0.15%

How has branded search for Brickmania and Mega changed worldwide over the last 12 months?

3 findings
  • Mega was ahead of Brickmania in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Brickmania’s share of searches among building block toy brands worldwide moved from 0.28% to 0.34%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending October 2026, Mega’s share of searches among building block toy brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 198K to 153K.

How did search popularity change for building block toy brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Mega worldwide fell 22.7% over 12 measured months, from 198K to 153K in October 2026.

  2. Estimated monthly branded searches for Brickmania worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in October 2026.

How are Brickmania’s and Mega’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Brickmania’s and Mega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brickmania

1 branded search term

  • brickmania

Mega

2 branded search terms

  • mega bloks
  • mega construx

How the Brand Demand Index is measured

Other head-to-heads among building block toy brands

Creator with pink hair and a pink jacket

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