Brandwave

Brave Search vs You.com:Which is more popular?

In September 2026, Brave Search had more branded searches than You.com among AI search engines worldwide. Brave Search had about 4.1 million branded searches, while You.com had 301,000. Brave Search made up 22.5% of all AI search engine searches we track, and You.com accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about AI search engines, Brave Search appeared in all five answers and You.com in one. Brave Search was mentioned before You.com in every answer.

Among AI search engines worldwide in September 2026

Who do people search for more?

Brave Search, about 14 searches for every 1 for You.com

Brave Search 4.1M searchesYou.com 301K searches

Who does AI mention more?

Brave Search, mentioned in every answer we collected

Brave Search in 5 of 5You.com in 1 of 5

Who does AI recommend more?

Brave Search, named ahead of You.com in every answer

Brave Search first in 5You.com never first

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Top AI search engines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brave Search appeared in all five answers. You.com was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brave Search was listed before You.com in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Perplexity1st
  2. Brave Search2nd
  3. You.com3rd
  4. Komo–
  5. Andi–
  6. Phind–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Perplexity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brave Search5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • You.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Andi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI search engines

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Brave Search or You.com more popular in search?

This chart shows how often people search Google for Brave Search and You.com by name. Each line represents a brand's share of searches for all six AI search engines we track, month by month, from English-language searches worldwide.

Brave Search and You.com among AI search engines worldwide, by month

Share of searches by month for Brave Search, You.com. The figures are in the table below the chart.

View monthly share of searches table
MonthPerplexityBrave SearchYou.comKomoAndiPhind
Oct 202591.4%6.6%0.89%0.51%0.47%0.12%
Nov 202589.1%8.3%1.4%0.63%0.49%0.15%
Dec 202585.3%11.2%1.8%0.84%0.64%0.14%
Jan 202684.3%12.6%1.4%0.95%0.74%0.1%
Feb 202684.7%12.7%1.1%0.79%0.59%0.08%
Mar 202682.6%14.4%1.3%0.88%0.65%0.1%
Apr 202682.7%14.5%1.3%0.73%0.65%0.08%
May 202679.5%17.1%1.5%1%0.76%0.08%
Jun 202676.3%20%1.8%1%0.89%0.07%
Jul 202676.9%19%2.1%1.2%0.85%0.07%
Aug 202673.4%22.2%2%1.3%0.98%0.07%
Sep 202674%22.5%1.7%0.92%0.81%0.05%

How has the Brave Search and You.com comparison changed over the last 12 months?

3 findings
  • Brave Search was ahead of You.com in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brave Search’s share of searches among AI search engines worldwide moved from 6.6% to 22.5%, and its estimated monthly branded searches moved from 2.7M to 4.1M.
  • Across the 12 months ending September 2026, You.com’s share of searches among AI search engines worldwide moved from 0.89% to 1.7%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for AI search engines worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Brave Search worldwide rose 49.3% over 12 measured months, from 2.7M to 4.1M in September 2026.

  2. Estimated monthly branded searches for You.com worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Brave Search’s and You.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brave Search

1 branded search term

  • brave search

You.com

2 branded search terms

  • you com
  • you.com

How the Brand Demand Index is measured

Other head-to-heads among AI search engines

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