Brandwave

Branded Surveys vs Prime Opinion:Which is more popular?

In October 2026, Prime Opinion had more branded searches than Branded Surveys among paid survey sites worldwide. Prime Opinion had about 246,000 branded searches, while Branded Surveys had 135,000. Prime Opinion made up 10.2% of all paid survey site searches we track, and Branded Surveys accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about paid survey sites, Prime Opinion appeared in two of the five answers and Branded Surveys in one. Prime Opinion was mentioned before Branded Surveys in two out of three answers that named either.

Among paid survey sites worldwide in October 2026

Who do people search for more?

Prime Opinion, about 82% more searches than Branded Surveys

Prime Opinion 246K searchesBranded Surveys 135K searches

Who does AI mention more?

Prime Opinion, mentioned in 2 of 5 answers, Branded Surveys in 1

Prime Opinion in 2 of 5Branded Surveys in 1 of 5

Who does AI recommend more?

Prime Opinion, named ahead of Branded Surveys in 2 of 3 answers

Prime Opinion first in 2Branded Surveys first in 1

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Top paid survey sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prime Opinion was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Branded Surveys was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prime Opinion was listed before Branded Surveys in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Survey Junkie1st
  2. Swagbucks2nd
  3. InboxDollars3rd
  4. Prime Opinion4th
  5. PrizeRebel5th
  6. Branded Surveys6th
  7. Freecash–
  8. ySense–
  9. Toluna–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swagbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Survey Junkie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prime Opinion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InboxDollars1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Branded Surveys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PrizeRebel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freecash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ySense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toluna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paid survey sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is Branded Surveys or Prime Opinion more popular in search?

This chart shows how often people search Google for Branded Surveys and Prime Opinion by name. Each line represents a brand's share of searches for all nine paid survey sites we track, month by month, from English-language searches worldwide.

Branded Surveys and Prime Opinion among paid survey sites worldwide, by month

Share of searches by month for Prime Opinion, Branded Surveys. The figures are in the table below the chart.

View monthly share of searches table
MonthFreecashSwagbucksPrime OpinionySenseInboxDollarsTolunaBranded SurveysSurvey JunkiePrizeRebel
Nov 202530.4%25%7.5%9.2%9.2%7.5%5%5%1.2%
Dec 202525.3%30.8%6.2%9.3%9.3%7.6%5.1%5.1%1.5%
Jan 202628.6%28.6%5.8%8.6%10.5%7%4.7%4.7%1.4%
Feb 202632.2%26.5%6.5%7.9%7.9%7.9%5.3%4.4%1.3%
Mar 202631.6%26%6.3%9.5%7.8%7.8%5.2%4.3%1.6%
Apr 202637.2%25.1%6.1%7.5%7.5%6.1%5%4.1%1.2%
May 202637.7%25.5%6.2%7.6%6.2%6.2%5.1%4.2%1.3%
Jun 202635.7%24%7.2%8.8%5.9%7.2%5.9%3.9%1.4%
Jul 202634.6%23.3%8.5%8.5%7%7%5.7%3.8%1.7%
Aug 202635%23.6%8.6%8.6%7%5.8%5.8%3.9%1.7%
Sep 202633%22%9.9%8%8%8%5.4%3.6%2%
Oct 202634.1%22.8%10.2%8.3%6.8%6.8%5.6%3.7%1.7%

How has branded search for Branded Surveys and Prime Opinion changed worldwide over the last 12 months?

3 findings

How did search popularity change for paid survey sites worldwide in October 2026?

2 changes
  1. Prime Opinion’s share of searches among paid survey sites worldwide has gained ground for 3 months in a row, from 8.5% to 10.2% in October 2026.

  2. Estimated monthly branded searches for Branded Surveys worldwide fell 18.2% over 12 measured months, from 165K to 135K in October 2026.

How are Branded Surveys’ and Prime Opinion’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Branded Surveys’ and Prime Opinion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Branded Surveys

1 branded search term

  • branded surveys

Prime Opinion

1 branded search term

  • prime opinion

How the Brand Demand Index is measured

Other head-to-heads among paid survey sites

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