Brandwave

Booking.com vs Plum Guide:Which is more popular by branded search?

In August 2026, Booking.com had more branded searches than Plum Guide among holiday rental platforms worldwide. Booking.com was estimated to have 74K branded searches compared to Plum Guide’s 22.2K, and held a 0.15% Share of Search versus Plum Guide’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among holiday rental platforms worldwide in August 2026Which is more popular in search, Booking.com or Plum Guide?
Booking.com0.15%74K searches
vs
Plum Guide0.05%22.2K searches
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Which is more popular in search, Booking.com or Plum Guide?

Compare the sites people book holiday homes on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Booking.com and Plum Guide among holiday rental platforms worldwide, by month

Share of Search by month for Booking.com, Plum Guide. The figures are in the table below the chart.

View monthly share of search table
MonthAirbnbVrboHomeToGoBooking.comPlum Guide
Oct 202592.7%6.8%0.23%0.18%0.05%
Nov 202592.8%6.8%0.18%0.18%0.04%
Dec 202592.8%6.8%0.18%0.18%0.04%
Jan 202691.3%8.2%0.27%0.15%0.04%
Feb 202689.7%9.9%0.27%0.15%0.04%
Mar 202691.4%8.2%0.22%0.15%0.04%
Apr 202692.8%6.8%0.18%0.15%0.05%
May 202692.8%6.8%0.18%0.15%0.05%
Jun 202691.4%8.2%0.22%0.15%0.04%
Jul 202692.8%6.8%0.23%0.12%0.04%
Aug 202692.8%6.8%0.22%0.15%0.05%
Sep 2026—————

How has the Booking.com and Plum Guide comparison changed over the last 12 months?

How did search popularity change for holiday rental platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Plum Guide worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Booking.com’s and Plum Guide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Booking.com

1 branded search term

  • bookingcom

Plum Guide

1 branded search term

  • plum guide

How the Brand Demand Index is measured

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