Booking.com vs Hotels.com:Which is searched more?
In September 2026, Booking.com had more branded searches than Hotels.com among online travel booking sites worldwide. Booking.com was estimated to have 7.5M branded searches compared to Hotels.com’s 550K, and held a 10.7% Share of Search versus Hotels.com’s 0.78%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Booking.com or Hotels.com?
Compare the online travel booking sites people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Booking.com, Hotels.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Skyscanner | Expedia | Booking.com | Agoda | Trip.com | Hotels.com |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.7% | 11.8% | 6.6% | 7.9% | 1.3% | 0.71% |
| Nov 2025 | 72% | 11.8% | 6.6% | 7.9% | 1.1% | 0.58% |
| Dec 2025 | 67.8% | 13.6% | 7.6% | 9.1% | 1.2% | 0.67% |
| Jan 2026 | 72% | 11.8% | 6.6% | 7.9% | 1.1% | 0.58% |
| Feb 2026 | 69.1% | 13.9% | 7.7% | 7.6% | 1% | 0.68% |
| Mar 2026 | 67.6% | 13.6% | 9.2% | 7.4% | 1.5% | 0.67% |
| Apr 2026 | 67.8% | 13.6% | 9.2% | 7.5% | 1.2% | 0.67% |
| May 2026 | 66.6% | 13.4% | 9.1% | 9% | 1.2% | 0.8% |
| Jun 2026 | 67.7% | 13.6% | 9.2% | 7.4% | 1.2% | 0.82% |
| Jul 2026 | 66.1% | 13.3% | 11% | 7.3% | 1.5% | 0.98% |
| Aug 2026 | 63.3% | 12.7% | 12.8% | 8.5% | 1.7% | 0.94% |
| Sep 2026 | 64.7% | 13% | 10.7% | 8.7% | 2.1% | 0.78% |
How has the Booking.com and Hotels.com comparison changed over the last 12 months?
3 findings
- Booking.com was ahead of Hotels.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booking.com’s estimated Share of Search among online travel booking sites worldwide moved from 6.6% to 10.7%, and its estimated monthly branded searches moved from 4.2M to 7.5M.
- Across the 12 months ending September 2026, Hotels.com’s estimated Share of Search among online travel booking sites worldwide moved from 0.71% to 0.78%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for online travel booking sites worldwide in September 2026?
2 changes
In September 2026, Booking.com lost estimated Share of Search among online travel booking sites worldwide, from 12.8% to 10.7%.
Estimated monthly branded searches for Hotels.com worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
Other head-to-heads among online travel booking sites
How each brand is measured
Brandwave collects information about searches that people make online using Booking.com’s and Hotels.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Booking.com
2 branded search terms
- booking com
- bookingcom
Hotels.com
1 branded search term
- hotels com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.