Brandwave

Blur vs Rarible:Which is searched more?

In August 2026, Rarible had more branded searches than Blur among NFT marketplaces worldwide. Rarible was estimated to have 6.6K branded searches compared to Blur’s 1.9K, and held a 1.9% Share of Search versus Blur’s 0.55%. These are worldwide searches for English-language branded terms.

Share of Search among NFT marketplaces worldwide in August 2026Which is more popular in search, Blur or Rarible?
Blur0.55%1.9K searches
vs
Rarible1.9%6.6K searches

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Which is more popular in search, Blur or Rarible?

Compare the marketplaces people trade digital collectibles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blur and Rarible among NFT marketplaces worldwide, by month

Share of Search by month for Rarible, Blur. The figures are in the table below the chart.

View monthly share of search table
MonthRaribleBlur
Oct 20253.7%1.1%
Nov 20254.5%1.1%
Dec 20254.4%0.86%
Jan 20263.7%1.1%
Feb 20263.8%0.9%
Mar 20262.7%0.97%
Apr 20263.3%1.5%
May 20263.4%1%
Jun 20263.3%0.95%
Jul 20264%0.79%
Aug 20261.9%0.55%
Sep 2026——

How has the Blur and Rarible comparison changed over the last 12 months?

  • Rarible was ahead of Blur in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Blur’s estimated Share of Search among NFT marketplaces worldwide moved from 1.1% to 0.55%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
  • Across the 11 months ending August 2026, Rarible’s estimated Share of Search among NFT marketplaces worldwide moved from 3.7% to 1.9%, and its estimated monthly branded searches moved from 18.1K to 6.6K.

How did search popularity change for NFT marketplaces worldwide in August 2026?

  1. In August 2026, Rarible lost estimated Share of Search among NFT marketplaces worldwide, from 4% to 1.9%.

  2. Estimated monthly branded searches for Blur worldwide fell 64.8% over 11 measured months, from 5.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Blur’s and Rarible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blur

1 branded search term

  • blur nft

Rarible

1 branded search term

  • rarible

How the Brand Demand Index is measured

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