Brandwave

Blur vs Magic Eden:Which is searched more?

In August 2026, Magic Eden had more branded searches than Blur among NFT marketplaces worldwide. Magic Eden was estimated to have 34.3K branded searches compared to Blur’s 1.9K, and held a 10% Share of Search versus Blur’s 0.55%. These are worldwide searches for English-language branded terms.

Share of Search among NFT marketplaces worldwide in August 2026Which is more popular in search, Blur or Magic Eden?
Blur0.55%1.9K searches
vs
Magic Eden10%34.3K searches

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Which is more popular in search, Blur or Magic Eden?

Compare the marketplaces people trade digital collectibles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blur and Magic Eden among NFT marketplaces worldwide, by month

Share of Search by month for Magic Eden, Blur. The figures are in the table below the chart.

View monthly share of search table
MonthMagic EdenBlur
Oct 202519.2%1.1%
Nov 202519.1%1.1%
Dec 202521.3%0.86%
Jan 202619.2%1.1%
Feb 202618.2%0.9%
Mar 202613.2%0.97%
Apr 202613%1.5%
May 202611.6%1%
Jun 202613.1%0.95%
Jul 202613.8%0.79%
Aug 202610%0.55%
Sep 2026——

How has the Blur and Magic Eden comparison changed over the last 12 months?

  • Magic Eden was ahead of Blur in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Blur’s estimated Share of Search among NFT marketplaces worldwide moved from 1.1% to 0.55%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
  • Across the 11 months ending August 2026, Magic Eden’s estimated Share of Search among NFT marketplaces worldwide moved from 19.2% to 10%, and its estimated monthly branded searches moved from 93.6K to 34.3K.

How did search popularity change for NFT marketplaces worldwide in August 2026?

  1. In August 2026, Magic Eden lost estimated Share of Search among NFT marketplaces worldwide, from 13.8% to 10%.

  2. Estimated monthly branded searches for Blur worldwide fell 64.8% over 11 measured months, from 5.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Blur’s and Magic Eden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blur

1 branded search term

  • blur nft

Magic Eden

2 branded search terms

  • magic eden
  • magiceden

How the Brand Demand Index is measured

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