Blur vs Foundation:Which is more popular by branded search?
In August 2026, Blur had more branded searches than Foundation among NFT marketplaces worldwide. Blur was estimated to have 1.9K branded searches compared to Foundation’s 720, and held a 0.57% Share of Search versus Foundation’s 0.22%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blur or Foundation?
Compare the marketplaces people trade digital collectibles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blur, Foundation. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenSea | Magic Eden | Rarible | Blur | Foundation |
|---|---|---|---|---|---|
| Oct 2025 | 81.1% | 13.3% | 4% | 1.2% | 0.42% |
| Nov 2025 | 80.4% | 13.2% | 4.8% | 1.2% | 0.43% |
| Dec 2025 | 78.1% | 15.7% | 4.7% | 0.92% | 0.51% |
| Jan 2026 | 81% | 13.3% | 4% | 1.2% | 0.53% |
| Feb 2026 | 81.2% | 13.4% | 4% | 0.96% | 0.53% |
| Mar 2026 | 86.1% | 9.5% | 2.8% | 1% | 0.56% |
| Apr 2026 | 84.9% | 9.4% | 3.4% | 1.5% | 0.8% |
| May 2026 | 87.2% | 7.9% | 3.5% | 1% | 0.38% |
| Jun 2026 | 85.8% | 9.4% | 3.4% | 0.99% | 0.37% |
| Jul 2026 | 85.3% | 9.4% | 4.2% | 0.83% | 0.37% |
| Aug 2026 | 90.5% | 6.7% | 2% | 0.57% | 0.22% |
| Sep 2026 | — | — | — | — | — |
How has the Blur and Foundation comparison changed over the last 12 months?
3 findings
- Blur was ahead of Foundation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blur’s estimated Share of Search among NFT marketplaces worldwide moved from 1.2% to 0.57%, and its estimated monthly branded searches moved from 5.4K to 1.9K.
- Across the 11 months ending August 2026, Foundation’s estimated Share of Search among NFT marketplaces worldwide moved from 0.42% to 0.22%, and its estimated monthly branded searches moved from 1.9K to 720.
How did search popularity change for NFT marketplaces worldwide in August 2026?
2 changes
Estimated monthly branded searches for Blur worldwide fell 64.8% over 11 measured months, from 5.4K to 1.9K in August 2026.
Estimated monthly branded searches for Foundation worldwide fell 62.1% over 11 measured months, from 1.9K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blur’s and Foundation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blur
1 branded search term
- blur nft
Foundation
1 branded search term
- foundation nft
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.