BLUETTI vs EcoFlow:Which is more popular by branded search?
In August 2026, EcoFlow had more branded searches than BLUETTI among portable power station brands worldwide. EcoFlow was estimated to have 904K branded searches compared to BLUETTI’s 373K, and held a 30% Share of Search versus BLUETTI’s 12.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow BLUETTI vs EcoFlow and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BLUETTI or EcoFlow?
Compare brands that offer portable battery power stations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EcoFlow, BLUETTI. The figures are in the table below the chart.
View monthly share of search table
| Month | Anker | EcoFlow | BLUETTI | Jackery | Goal Zero |
|---|---|---|---|---|---|
| Oct 2025 | 47% | 28.7% | 13.7% | 9.7% | 1% |
| Nov 2025 | 42.2% | 30.7% | 14.9% | 11.4% | 0.87% |
| Dec 2025 | 48.8% | 25.6% | 14.6% | 9.9% | 1.1% |
| Jan 2026 | 40.4% | 30.1% | 14.6% | 14% | 0.85% |
| Feb 2026 | 46.4% | 28% | 15.9% | 8.8% | 0.94% |
| Mar 2026 | 47.6% | 27% | 13.7% | 10.7% | 0.9% |
| Apr 2026 | 48.1% | 27.1% | 13.7% | 10.3% | 0.89% |
| May 2026 | 49.4% | 27.6% | 11.5% | 10.5% | 0.94% |
| Jun 2026 | 47.4% | 26.1% | 13% | 12.8% | 0.75% |
| Jul 2026 | 46.4% | 26.9% | 13.3% | 12.7% | 0.76% |
| Aug 2026 | 45.1% | 30% | 12.4% | 11.7% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the BLUETTI and EcoFlow comparison changed over the last 12 months?
3 findings
- EcoFlow was ahead of BLUETTI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BLUETTI’s estimated Share of Search among portable power station brands worldwide moved from 13.7% to 12.4%, and its estimated monthly branded searches moved from 349K to 373K.
- Across the 11 months ending August 2026, EcoFlow’s estimated Share of Search among portable power station brands worldwide moved from 28.7% to 30%, and its estimated monthly branded searches moved from 731K to 904K.
How did search popularity change for portable power station brands worldwide in August 2026?
2 changes
In August 2026, EcoFlow gained estimated Share of Search among portable power station brands worldwide, from 26.9% to 30%.
In August 2026, BLUETTI lost estimated Share of Search among portable power station brands worldwide, from 13.3% to 12.4%.
How each brand is measured
Brandwave collects information about searches that people make online using BLUETTI’s and EcoFlow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.