Brandwave

Bluelounge vs Delamu:Which is more popular by branded search?

In August 2026, Bluelounge had more branded searches than Delamu among cable management brands worldwide. Bluelounge was estimated to have 9.9K branded searches compared to Delamu’s 390, and held a 0.7% Share of Search versus Delamu’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among cable management brands worldwide in August 2026Which is more popular in search, Bluelounge or Delamu?
Bluelounge0.7%9.9K searches
vs
Delamu0.03%390 searches

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Which is more popular in search, Bluelounge or Delamu?

Compare the cable management brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bluelounge and Delamu among cable management brands worldwide, by month

Share of Search by month for Bluelounge, Delamu. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerMosoCable MattersBlueloungeDelamuSimpleCable
Oct 202595%3.2%0.96%0.78%0.03%0.01%
Nov 202596.2%2.1%0.94%0.77%0.02%<0.01%
Dec 202595.7%2.2%1.2%0.81%0.03%<0.01%
Jan 202696%2.1%1.1%0.76%0.02%0.01%
Feb 202695.5%2.5%1.1%0.76%0.03%0.01%
Mar 202696.5%1.9%0.86%0.7%0.02%0.01%
Apr 202696.5%1.9%0.87%0.71%0.02%0.01%
May 202696.5%1.9%0.87%0.71%0.02%0.01%
Jun 202696.5%1.9%0.87%0.71%0.02%0.01%
Jul 202695.9%2.5%0.9%0.73%0.02%0.01%
Aug 202695.6%2.9%0.85%0.7%0.03%0.01%
Sep 2026——————

How has the Bluelounge and Delamu comparison changed over the last 12 months?

  • Bluelounge was ahead of Delamu in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bluelounge’s estimated Share of Search among cable management brands worldwide moved from 0.78% to 0.7%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 11 months ending August 2026, Delamu’s estimated Share of Search among cable management brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 320 to 390.

How did search popularity change for cable management brands worldwide in August 2026?

  1. Estimated monthly branded searches for Delamu worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bluelounge’s and Delamu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bluelounge

1 branded search term

  • blue lounge

Delamu

1 branded search term

  • delamu

How the Brand Demand Index is measured

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Put your own brand in this comparison

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