Brandwave

Blue Acorn iCi vs Common Thread Collective:Which is more popular?

In September 2026, Common Thread Collective had more branded searches than Blue Acorn iCi among ecommerce agencies worldwide. Common Thread Collective had about 2,900 branded searches, while Blue Acorn iCi had 1,000. Common Thread Collective made up 2.6% of all ecommerce agency searches we track, and Blue Acorn iCi accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about ecommerce agencies, Common Thread Collective appeared in one of the five answers and Blue Acorn iCi in none.

Among ecommerce agencies worldwide in September 2026

Who do people search for more?

Common Thread Collective, about 3 searches for every 1 for Blue Acorn iCi

Common Thread Collective 2.9K searchesBlue Acorn iCi 1K searches

Who does AI mention more?

Common Thread Collective, mentioned in 1 of 5 answers, Blue Acorn iCi in 0

Common Thread Collective in 1 of 5Blue Acorn iCi in 0 of 5

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Top ecommerce agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Common Thread Collective was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blue Acorn iCi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. P3 Media1st
  2. Common Thread Collective2nd
  3. Coalition Technologies3rd
  4. Disruptive Advertising3rd
  5. Corra–
  6. Shero–
  7. Gorilla Group–
  8. Blue Acorn iCi–
  9. BVAccel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • P3 Media3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coalition Technologies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Common Thread Collective1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Acorn iCi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BVAccel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Blue Acorn iCi or Common Thread Collective more popular in search?

This chart shows how often people search Google for Blue Acorn iCi and Common Thread Collective by name. Each line represents a brand's share of searches for all nine ecommerce agencies we track, month by month, from English-language searches worldwide.

Blue Acorn iCi and Common Thread Collective among ecommerce agencies worldwide, by month

Share of searches by month for Common Thread Collective, Blue Acorn iCi. The figures are in the table below the chart.

View monthly share of searches table
MonthCorraCoalition TechnologiesSheroCommon Thread CollectiveDisruptive AdvertisingGorilla GroupBlue Acorn iCiP3 MediaBVAccel
Oct 202577.7%8.5%8.5%1.7%1.7%1.1%0.42%0.28%0.01%
Nov 202571.4%14.3%9.6%1.5%1.5%1%0.47%0.21%0.02%
Dec 202573.4%8%12%2.4%1.9%1.3%0.59%0.32%0.03%
Jan 202672.2%11.8%9.7%1.9%2%1.3%0.57%0.57%0.02%
Feb 202669.6%11.4%11.4%2.3%2.3%1.8%0.68%0.55%0.02%
Mar 202663.8%15.6%12.8%2.5%2.6%1.6%0.62%0.41%0.03%
Apr 202663.7%19.1%10.4%2.5%2.1%1.4%0.51%0.28%0.03%
May 202666.9%16.4%10.9%2.2%1.5%1.2%0.43%0.43%0.03%
Jun 202672.8%11.9%9.7%2.3%1.3%1%0.58%0.31%<0.01%
Jul 202668.3%13.7%11.2%2.7%1.5%1.5%0.81%0.36%0.03%
Aug 202656.2%20.6%16.8%2.7%1.5%0.93%0.82%0.45%0.02%
Sep 202666.2%13.2%13.2%2.6%2.2%1.2%0.9%0.43%0.02%

How has the Blue Acorn iCi and Common Thread Collective comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce agencies worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Blue Acorn iCi worldwide rose 69.5% over 12 measured months, from 590 to 1K in September 2026.

  2. Estimated monthly branded searches for Common Thread Collective worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blue Acorn iCi’s and Common Thread Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Acorn iCi

1 branded search term

  • blue acorn ici

Common Thread Collective

1 branded search term

  • common thread collective

How the Brand Demand Index is measured

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