Brandwave

BlackRapid vs Op/Tech:Which is searched more?

In August 2026, BlackRapid had more branded searches than Op/Tech among camera strap brands worldwide. BlackRapid was estimated to have 1.6K branded searches compared to Op/Tech’s 1.4K, and held a 0.07% Share of Search versus Op/Tech’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among camera strap brands worldwide in August 2026Which is more popular in search, BlackRapid or Op/Tech?
BlackRapid0.07%1.6K searches
vs
Op/Tech0.06%1.4K searches

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Which is more popular in search, BlackRapid or Op/Tech?

Compare the camera strap brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BlackRapid and Op/Tech among camera strap brands worldwide, by month

Share of Search by month for BlackRapid, Op/Tech. The figures are in the table below the chart.

View monthly share of search table
MonthBlackRapidOp/Tech
Oct 20250.07%0.06%
Nov 20250.08%0.07%
Dec 20250.1%0.09%
Jan 20260.07%0.09%
Feb 20260.08%0.09%
Mar 20260.07%0.07%
Apr 20260.09%0.09%
May 20260.08%0.07%
Jun 20260.07%0.07%
Jul 20260.09%0.08%
Aug 20260.07%0.06%
Sep 2026——

How has the BlackRapid and Op/Tech comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: Op/Tech took it in January 2026, BlackRapid took it in May 2026, Op/Tech took it in June 2026, BlackRapid took it in July 2026.
  • Across the 11 months ending August 2026, BlackRapid’s estimated Share of Search among camera strap brands worldwide held steady at 0.07%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 11 months ending August 2026, Op/Tech’s estimated Share of Search among camera strap brands worldwide held steady at 0.06%, and its estimated monthly branded searches held steady at 1.4K.

How did search popularity change for camera strap brands worldwide in August 2026?

Neither BlackRapid nor Op/Tech moved beyond provider rounding among camera strap brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using BlackRapid’s and Op/Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlackRapid

1 branded search term

  • black rapid

Op/Tech

2 branded search terms

  • op tech
  • op tech strap

How the Brand Demand Index is measured

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