Blacklane vs HolidayTaxis:Which is more popular by branded search?
In August 2026, Blacklane had more branded searches than HolidayTaxis among airport transfer services worldwide. Blacklane was estimated to have 90.5K branded searches compared to HolidayTaxis’ 2.4K, and held a 39.5% Share of Search versus HolidayTaxis’ 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blacklane or HolidayTaxis?
Compare the airport transfer services people book with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blacklane, HolidayTaxis. The figures are in the table below the chart.
View monthly share of search table
| Month | Blacklane | Suntransfers | Welcome Pickups | GetTransfer | Kiwitaxi | HolidayTaxis |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 17.6% | 17.6% | 11.8% | 4.3% | 1% |
| Nov 2025 | 48.2% | 17.6% | 14.4% | 14.4% | 4.3% | 1% |
| Dec 2025 | 50.3% | 15.1% | 15.1% | 15.1% | 3.7% | 0.89% |
| Jan 2026 | 41.9% | 22.9% | 15.3% | 15.3% | 3.7% | 0.88% |
| Feb 2026 | 45.3% | 20.3% | 16.6% | 13.6% | 3.3% | 0.95% |
| Mar 2026 | 47.3% | 17.4% | 17.4% | 14.2% | 2.8% | 0.82% |
| Apr 2026 | 45.4% | 20.4% | 16.7% | 13.7% | 2.7% | 0.99% |
| May 2026 | 37.6% | 20.6% | 20.6% | 16.8% | 3.4% | 1% |
| Jun 2026 | 38.5% | 21.1% | 21.1% | 14.1% | 4.2% | 1% |
| Jul 2026 | 36.7% | 24.6% | 20.1% | 13.4% | 4% | 1.2% |
| Aug 2026 | 39.5% | 21.6% | 21.6% | 11.8% | 4.3% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blacklane and HolidayTaxis comparison changed over the last 12 months?
3 findings
- Blacklane was ahead of HolidayTaxis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blacklane’s estimated Share of Search among airport transfer services worldwide moved from 47.7% to 39.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, HolidayTaxis’ estimated Share of Search among airport transfer services worldwide held steady at 1%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for airport transfer services worldwide in August 2026?
1 change
In August 2026, Blacklane gained estimated Share of Search among airport transfer services worldwide, from 36.7% to 39.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Blacklane’s and HolidayTaxis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blacklane
1 branded search term
- blacklane
HolidayTaxis
1 branded search term
- holidaytaxis
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.