BioLite vs Outland Living:Which is more popular?
In September 2026, BioLite had more branded searches than Outland Living among fire pit brands worldwide. BioLite had about 18,100 branded searches, while Outland Living had 2,000. BioLite made up 3.4% of all fire pit brand searches we track, and Outland Living accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about fire pit brands, Outland Living appeared in two of the five answers and BioLite in none.
Who do people search for more?
BioLite, about 9 searches for every 1 for Outland Living
Who does AI mention more?
Outland Living, mentioned in 2 of 5 answers, BioLite in 0
Who does AI recommend more?
Outland Living, the only one of the two named
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Top fire pit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outland Living was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BioLite did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Solo Stove4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breeo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tiki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Outland Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Weber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BioLite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunnydaze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fire Sense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bali Outdoors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fire pit brands
5 answers
Asked ChatGPT
“Which fire pit brand should I buy?”
Asked ChatGPT
“What are the best fire pit brands?”
Asked ChatGPT
“What's the best fire pit brand for a backyard?”
Searched Google, AI Overview
“backyard fire pit”
Searched Google, AI Overview
“portable fire pit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BioLite or Outland Living more popular in search?
This chart shows how often people search Google for BioLite and Outland Living by name. Each line represents a brand's share of searches for all ten fire pit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BioLite, Outland Living. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Solo Stove | BioLite | Breeo | VonHaus | Sunnydaze | Tiki | Fire Sense | Outland Living | Bali Outdoors |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 38.7% | 2.8% | 4.3% | 2.3% | 1.9% | 1.4% | 0.69% | 0.25% | 0.34% |
| Nov 2025 | 43.9% | 43.9% | 2.7% | 4% | 1.8% | 1.4% | 1.4% | 0.53% | 0.18% | 0.22% |
| Dec 2025 | 44.5% | 44.5% | 2.7% | 1.8% | 2.2% | 1.8% | 1.6% | 0.53% | 0.2% | 0.28% |
| Jan 2026 | 59.8% | 26.8% | 4.4% | 1.3% | 2.9% | 2.4% | 1.1% | 0.87% | 0.21% | 0.26% |
| Feb 2026 | 67.6% | 20.3% | 3.3% | 1.5% | 2.7% | 2.2% | 0.9% | 0.99% | 0.19% | 0.24% |
| Mar 2026 | 63.7% | 23.4% | 3.1% | 2.6% | 3.1% | 1.7% | 1.1% | 0.76% | 0.24% | 0.3% |
| Apr 2026 | 64.6% | 23.7% | 2.6% | 2.1% | 3.2% | 1.7% | 0.94% | 0.52% | 0.25% | 0.31% |
| May 2026 | 56.1% | 30.7% | 3.4% | 2.8% | 3.4% | 1.5% | 1% | 0.55% | 0.31% | 0.27% |
| Jun 2026 | 55.9% | 30.6% | 2.8% | 2.2% | 4.1% | 1.8% | 1.3% | 0.67% | 0.33% | 0.29% |
| Jul 2026 | 63.6% | 23.3% | 3.1% | 1.7% | 3.8% | 2.1% | 1% | 0.76% | 0.36% | 0.23% |
| Aug 2026 | 63.5% | 23.3% | 3.1% | 2.6% | 3.1% | 2.1% | 0.92% | 0.76% | 0.36% | 0.23% |
| Sep 2026 | 55.9% | 30.7% | 3.4% | 2.8% | 2.8% | 1.8% | 1.2% | 0.82% | 0.37% | 0.27% |
How has the BioLite and Outland Living comparison changed over the last 12 months?
3 findings
- BioLite was ahead of Outland Living in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BioLite’s share of searches among fire pit brands worldwide moved from 2.8% to 3.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Outland Living’s share of searches among fire pit brands worldwide moved from 0.25% to 0.37%, and its estimated monthly branded searches moved from 1.6K to 2K.
How did search popularity change for fire pit brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Outland Living worldwide rose 25.8% over 12 measured months, from 1.6K to 2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BioLite’s and Outland Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BioLite
1 branded search term
- biolite
Outland Living
2 branded search terms
- outland fire pit
- outland living
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