Brandwave

BiddingOwl vs GiveSmart:Which is more popular?

In September 2026, GiveSmart had more branded searches than BiddingOwl among charity auction software worldwide. GiveSmart had about 8,100 branded searches, while BiddingOwl had 1,600. GiveSmart made up 7.2% of all charity auction software searches we track, and BiddingOwl accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about charity auction software, BiddingOwl appeared in two of the five answers and GiveSmart in one. BiddingOwl was mentioned before GiveSmart in two out of three answers that named either.

Among charity auction software worldwide in September 2026

Who do people search for more?

GiveSmart, about 5 searches for every 1 for BiddingOwl

GiveSmart 8.1K searchesBiddingOwl 1.6K searches

Who does AI mention more?

BiddingOwl, mentioned in 2 of 5 answers, GiveSmart in 1

BiddingOwl in 2 of 5GiveSmart in 1 of 5

Who does AI recommend more?

BiddingOwl, named ahead of GiveSmart in 2 of 3 answers

BiddingOwl first in 2GiveSmart first in 1

Follow BiddingOwl vs GiveSmart and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top charity auction software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BiddingOwl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GiveSmart was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BiddingOwl was listed before GiveSmart in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Givebutter1st
  2. Auctria2nd
  3. OneCause3rd
  4. RallyUp4th
  5. 32auctions5th
  6. GalaBid6th
  7. Handbid7th
  8. BiddingOwl8th
  9. GiveSmart9th
  10. Greater Giving–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Givebutter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 32auctions4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Auctria4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GalaBid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneCause3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Handbid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RallyUp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BiddingOwl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GiveSmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greater Giving0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about charity auction software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is BiddingOwl or GiveSmart more popular in search?

This chart shows how often people search Google for BiddingOwl and GiveSmart by name. Each line represents a brand's share of searches for all ten charity auction software we track, month by month, from English-language searches worldwide.

BiddingOwl and GiveSmart among charity auction software worldwide, by month

Share of searches by month for GiveSmart, BiddingOwl. The figures are in the table below the chart.

View monthly share of searches table
MonthGivebutterOneCauseGiveSmart32auctionsAuctriaRallyUpGalaBidGreater GivingBiddingOwlHandbid
Oct 202547.9%11.7%9.6%5.2%6.4%6.4%4.3%4.3%2.9%1.3%
Nov 202546.2%9.2%9.2%9.2%6.2%6.2%5%3.4%4.1%1.2%
Dec 202556.6%7.5%7.5%7.5%4.1%6.2%3.3%2.7%3.3%1.1%
Jan 202650.8%10.2%10.2%5.5%6.8%5.5%3%4.5%1.9%1.6%
Feb 202646.6%11.4%9.3%6.2%7.6%6.2%3.4%5.1%2.7%1.5%
Mar 202646.5%11.4%9.3%6.2%7.6%6.2%3.4%5.1%2.8%1.5%
Apr 202647.5%11.6%7.8%7.8%7.8%5.2%3.5%5.2%2.3%1.5%
May 202651%10.2%8.3%6.8%5.6%5.6%4.5%4.5%2.5%1%
Jun 202658.6%9.6%6.4%5.2%4.3%5.2%4.3%3.4%2.2%0.85%
Jul 202656.4%9.2%7.5%6.1%4%6.1%4%3.3%2.2%1%
Aug 202654.9%11%7.3%6%4.9%6%4%3.2%1.8%0.98%
Sep 202654.1%10.8%7.2%5.9%5.9%5.9%3.9%3.9%1.4%0.89%

How has the BiddingOwl and GiveSmart comparison changed over the last 12 months?

3 findings

How did search popularity change for charity auction software worldwide in September 2026?

2 changes
  1. BiddingOwl’s share of searches among charity auction software worldwide has lost ground for 3 months in a row, from 2.2% to 1.4% in September 2026.

  2. Estimated monthly branded searches for GiveSmart worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BiddingOwl’s and GiveSmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BiddingOwl

1 branded search term

  • biddingowl

GiveSmart

1 branded search term

  • givesmart

How the Brand Demand Index is measured

Other head-to-heads among charity auction software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.