Brandwave

Betterworks vs Profit.co:Which is more popular?

In September 2026, Betterworks had more branded searches than Profit.co among OKR software worldwide. Betterworks had about 5,410 branded searches, while Profit.co had 2,910. Betterworks made up 13.6% of all OKR software searches we track, and Profit.co accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about OKR software, Profit.co appeared in four of the five answers and Betterworks in one. Profit.co was mentioned before Betterworks in every answer that named either.

Among OKR software worldwide in September 2026

Who do people search for more?

Betterworks, about 86% more searches than Profit.co

Betterworks 5.4K searchesProfit.co 2.9K searches

Who does AI mention more?

Profit.co, mentioned in 4 of 5 answers, Betterworks in 1

Profit.co in 4 of 5Betterworks in 1 of 5

Who does AI recommend more?

Profit.co, named ahead of Betterworks in 4 of 4 answers

Profit.co first in 4Betterworks never first

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Top OKR software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Profit.co was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Betterworks was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Profit.co was listed before Betterworks in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Perdoo1st
  2. Tability2nd
  3. Lattice3rd
  4. Teamflect4th
  5. Profit.co5th
  6. Mooncamp6th
  7. Weekdone7th
  8. Workboard8th
  9. 15Five9th
  10. Betterworks10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tability5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lattice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Profit.co4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perdoo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workboard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mooncamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teamflect2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weekdone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Betterworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about OKR software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Betterworks or Profit.co more popular in search?

This chart shows how often people search Google for Betterworks and Profit.co by name. Each line represents a brand's share of searches for all ten OKR software we track, month by month, from English-language searches worldwide.

Betterworks and Profit.co among OKR software worldwide, by month

Share of searches by month for Betterworks, Profit.co. The figures are in the table below the chart.

View monthly share of searches table
MonthPerdoo15FiveBetterworksWorkboardProfit.coMooncampTeamflectTabilityWeekdoneLattice
Oct 202526.2%26.3%14.4%11.7%4.3%5.1%6.4%3.4%2.3%0.09%
Nov 202527.6%22.7%15.1%12.3%4.5%5.4%5.4%4.5%2.4%0.09%
Dec 202528.5%23.4%15.6%10.4%4.7%5.6%5.6%3.7%2.5%0.1%
Jan 202623.5%23.6%19.2%12.8%3.9%5.7%5.7%3%2.5%0.08%
Feb 202623.7%19.5%19.4%12.9%4.7%7%7%3.1%2.5%0.08%
Mar 202628.2%19%15.4%12.6%4.6%8.4%6.9%3%1.9%0.06%
Apr 202629%19.6%15.9%12.9%4.7%7.1%5.7%3.1%2%0.06%
May 202634.4%19%12.6%12.5%4.4%6.7%5.6%3%1.7%0.07%
Jun 202624.7%30.4%13.5%11%3.9%7.4%4.9%2.7%1.5%0.04%
Jul 202625.9%21.3%17.4%11.6%5.2%9.4%5.1%2.8%1.3%0.06%
Aug 202626.2%32.5%11.7%9.5%5.2%6.3%5.2%2.2%1%0.11%
Sep 202630.5%17.3%13.6%13.6%7.3%7.3%6.1%2.5%1.5%0.23%

How has the Betterworks and Profit.co comparison changed over the last 12 months?

3 findings
  • Betterworks was ahead of Profit.co in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Betterworks’ share of searches among OKR software worldwide moved from 14.4% to 13.6%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Profit.co’s share of searches among OKR software worldwide moved from 4.3% to 7.3%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for OKR software worldwide in September 2026?

2 changes

  1. In September 2026, Profit.co overtook Mooncamp to rank 5th among OKR software worldwide, with 7.3% of the searches.

  2. In September 2026, Betterworks gained share of searches among OKR software worldwide, from 11.7% to 13.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Betterworks’ and Profit.co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Betterworks

2 branded search terms

  • betterworks
  • betterworks app

Profit.co

2 branded search terms

  • profit co okr
  • profit.co

How the Brand Demand Index is measured

Other head-to-heads among OKR software

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