Bellamy's Organic vs Similac:Which is searched more?
In August 2026, Similac had more branded searches than Bellamy's Organic among baby formula brands worldwide. Similac was estimated to have 246K branded searches compared to Bellamy's Organic’s 67.1K, and held a 42.1% Share of Search versus Bellamy's Organic’s 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bellamy's Organic or Similac?
Compare the baby formula brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Similac, Bellamy's Organic. The figures are in the table below the chart.
View monthly share of search table
| Month | Similac | Bellamy's Organic |
|---|---|---|
| Oct 2025 | 41.4% | 13.6% |
| Nov 2025 | 41.3% | 13.8% |
| Dec 2025 | 42.6% | 11.6% |
| Jan 2026 | 31% | 9.2% |
| Feb 2026 | 31.5% | 8.6% |
| Mar 2026 | 36.8% | 15% |
| Apr 2026 | 41.3% | 13.8% |
| May 2026 | 41.4% | 13.6% |
| Jun 2026 | 42.2% | 12.1% |
| Jul 2026 | 42.1% | 11.5% |
| Aug 2026 | 42.1% | 11.5% |
| Sep 2026 | — | — |
How has the Bellamy's Organic and Similac comparison changed over the last 12 months?
3 findings
- Similac was ahead of Bellamy's Organic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby formula brands worldwide moved from 13.6% to 11.5%, and its estimated monthly branded searches moved from 80.6K to 67.1K.
- Across the 11 months ending August 2026, Similac’s estimated Share of Search among baby formula brands worldwide moved from 41.4% to 42.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for baby formula brands worldwide in August 2026?
1 change
Bellamy's Organic’s estimated Share of Search among baby formula brands worldwide has lost ground for 3 months in a row, from 13.6% to 11.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bellamy's Organic’s and Similac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bellamy's Organic
3 branded search terms
- bellamy s organic
- bellamys
- bellamysorganic
Similac
1 branded search term
- similac
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