Baron Weather vs The Weather Company:Which is more popular by branded search?
In August 2026, The Weather Company had more branded searches than Baron Weather among weather intelligence platforms worldwide. The Weather Company was estimated to have 12.1K branded searches compared to Baron Weather’s 2.9K, and held a 27.7% Share of Search versus Baron Weather’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baron Weather or The Weather Company?
Compare the platforms businesses plan around weather with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Weather Company, Baron Weather. The figures are in the table below the chart.
View monthly share of search table
| Month | DTN | The Weather Company | Meteomatics | Baron Weather | Tomorrow.io |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 23.7% | 12.9% | 3.1% | 7% |
| Nov 2025 | 56.5% | 20.6% | 11.2% | 2.5% | 9.2% |
| Dec 2025 | 52.9% | 23.6% | 10.5% | 4.5% | 8.6% |
| Jan 2026 | 49.1% | 26.8% | 9.7% | 6.4% | 8% |
| Feb 2026 | 51% | 22.8% | 8.3% | 5.5% | 12.4% |
| Mar 2026 | 51.3% | 22.9% | 10.2% | 5.5% | 10.2% |
| Apr 2026 | 52.2% | 23.3% | 10.4% | 5.6% | 8.5% |
| May 2026 | 52.2% | 23.3% | 8.5% | 5.6% | 10.4% |
| Jun 2026 | 52.2% | 23.3% | 10.4% | 5.6% | 8.5% |
| Jul 2026 | 53.5% | 23.9% | 8.7% | 7% | 7% |
| Aug 2026 | 50.8% | 27.7% | 8.2% | 6.6% | 6.6% |
| Sep 2026 | — | — | — | — | — |
How has the Baron Weather and The Weather Company comparison changed over the last 12 months?
3 findings
- The Weather Company was ahead of Baron Weather in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baron Weather’s estimated Share of Search among weather intelligence platforms worldwide moved from 3.1% to 6.6%, and its estimated monthly branded searches moved from 1.3K to 2.9K.
- Across the 11 months ending August 2026, The Weather Company’s estimated Share of Search among weather intelligence platforms worldwide moved from 23.7% to 27.7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for weather intelligence platforms worldwide in August 2026?
2 changes
In August 2026, The Weather Company gained estimated Share of Search among weather intelligence platforms worldwide, from 23.9% to 27.7%.
Estimated monthly branded searches for Baron Weather worldwide rose 123.1% over 11 measured months, from 1.3K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Baron Weather’s and The Weather Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baron Weather
1 branded search term
- baron weather
The Weather Company
1 branded search term
- the weather company
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.