BambooHR vs Justworks:Which is more popular by branded search?
In August 2026, BambooHR had more branded searches than Justworks among HR and payroll software for small and midsize businesses worldwide. BambooHR was estimated to have 249K branded searches compared to Justworks’ 64.1K, and held an 11.1% Share of Search versus Justworks’ 2.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, BambooHR or Justworks?
Compare HR, payroll, and people-management software sold to small and midsize businesses, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BambooHR, Justworks. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | BambooHR | RUN Powered by ADP | Personio | HiBob | Gusto | Justworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 23.8% | 11.2% | 7.9% | 6.7% | 4.7% | 3.1% | 2.5% |
| Nov 2025 | 37.9% | 22.6% | 11.3% | 8.6% | 7.8% | 5.4% | 3.4% | 2.9% |
| Dec 2025 | 41.4% | 22.8% | 10.1% | 9.4% | 5.7% | 4.8% | 3.1% | 2.6% |
| Jan 2026 | 44.4% | 20.2% | 10.2% | 8.3% | 6.1% | 4.3% | 3.7% | 2.8% |
| Feb 2026 | 42.4% | 23.5% | 8.6% | 8% | 5.9% | 5% | 4% | 2.7% |
| Mar 2026 | 36.6% | 21.5% | 13% | 9.1% | 6.7% | 5.7% | 4.4% | 3.1% |
| Apr 2026 | 39.1% | 21.9% | 12% | 8.5% | 5.9% | 5% | 4.3% | 3.3% |
| May 2026 | 39.1% | 20.2% | 11.7% | 8.9% | 6.6% | 5.6% | 4.8% | 3% |
| Jun 2026 | 38.8% | 21% | 11.9% | 8.4% | 7.1% | 6% | 4.1% | 2.7% |
| Jul 2026 | 40.8% | 21.8% | 10.5% | 9.1% | 6.1% | 5.2% | 3.7% | 2.8% |
| Aug 2026 | 40.9% | 22.1% | 11.1% | 8.4% | 6.1% | 5.2% | 3.4% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the BambooHR and Justworks comparison changed over the last 12 months?
3 findings
- BambooHR was ahead of Justworks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 11.2% to 11.1%, and its estimated monthly branded searches moved from 281K to 249K.
- Across the 11 months ending August 2026, Justworks’ estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 63.9K to 64.1K.
How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?
1 change
In August 2026, BambooHR gained estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 10.5% to 11.1%.
How each brand is measured
Brandwave collects information about searches that people make online using BambooHR’s and Justworks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BambooHR
21 branded search terms
- bamboo hr
- bamboo hr app
- bamboo hr com
- bamboo hr cost
- bamboo hr payroll
- bamboo hr pricing
- bamboo hr software
- bamboo hr system
- BambooHR
- bamboohr app
- bamboohr applicant tracking
- bamboohr applicant tracking system
- bamboohr cost
- bamboohr hris
- bamboohr integrations
- bamboohr payroll
- bamboohr performance management
- bamboohr pricing
- bamboohrcom
- hris bamboo
- performance management bamboohr
Justworks
14 branded search terms
- Justworks
- justworks 401k
- justworks app
- justworks benefits
- justworks com
- justworks company
- justworks health plans
- justworks hr
- justworks payroll
- justworks peo
- justworks peo pricing
- justworks pricing
- justworks time tracking
- peo justworks
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