Babbel vs italki:Which is searched more?
In September 2026, italki had more branded searches than Babbel among language learning apps worldwide. italki had about 246,000 branded searches, while Babbel had 182,000. italki made up 2.4% of all language learning app searches we track, and Babbel accounted for 1.8%. These are worldwide searches for English-language branded terms.
Follow Babbel vs italki and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Babbel or italki more popular in search?
Compare brands that offers an app for learning languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for italki, Babbel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Duolingo | Busuu | italki | Babbel | Memrise | Pimsleur | Mondly |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.3% | 2.5% | 2.4% | 2.6% | 2% | 0.71% | 0.53% |
| Nov 2025 | 86.6% | 3% | 2.8% | 3.1% | 2.9% | 1% | 0.63% |
| Dec 2025 | 88% | 3.1% | 2.3% | 3.1% | 1.7% | 1.3% | 0.53% |
| Jan 2026 | 85.9% | 3% | 3.4% | 3.7% | 2.4% | 1% | 0.63% |
| Feb 2026 | 88.4% | 2.6% | 2.9% | 3.2% | 1.7% | 0.86% | 0.53% |
| Mar 2026 | 87.5% | 3% | 2.8% | 3.1% | 2% | 0.85% | 0.65% |
| Apr 2026 | 88.8% | 2.5% | 2.9% | 2.6% | 1.7% | 0.86% | 0.65% |
| May 2026 | 89.1% | 2.6% | 2.9% | 2.6% | 1.4% | 0.86% | 0.66% |
| Jun 2026 | 89.7% | 2.6% | 2.9% | 2.2% | 1.4% | 0.87% | 0.45% |
| Jul 2026 | 87.9% | 3.1% | 3.4% | 2.6% | 1.4% | 1% | 0.53% |
| Aug 2026 | 89.9% | 2.7% | 2.9% | 2.1% | 1.1% | 0.87% | 0.44% |
| Sep 2026 | 90.8% | 2.6% | 2.4% | 1.8% | 1.1% | 0.72% | 0.54% |
How has the Babbel and italki comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: italki took it in April 2026.
- Across the 12 months ending September 2026, Babbel’s share of searches among language learning apps worldwide moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 270K to 182K.
- Across the 12 months ending September 2026, italki’s share of searches among language learning apps worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for language learning apps worldwide in September 2026?
2 changes
In September 2026, italki fell from 2nd to 3rd among language learning apps worldwide.
Estimated monthly branded searches for Babbel worldwide fell 32.5% over 12 measured months, from 270K to 182K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Babbel’s and italki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among language learning apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.