Brandwave

AWS API Gateway vs Zuplo:Which is more popular?

In September 2026, AWS API Gateway had more branded searches than Zuplo among API gateways worldwide. AWS API Gateway had about 9,910 branded searches, while Zuplo had 1,300. AWS API Gateway made up 13.7% of all API gateway searches we track, and Zuplo accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about API gateways, AWS API Gateway appeared in all five answers and Zuplo in two. AWS API Gateway was mentioned before Zuplo in every answer.

Among API gateways worldwide in September 2026

Who do people search for more?

AWS API Gateway, about 8 searches for every 1 for Zuplo

AWS API Gateway 9.9K searchesZuplo 1.3K searches

Who does AI mention more?

AWS API Gateway, mentioned in every answer we collected

AWS API Gateway in 5 of 5Zuplo in 2 of 5

Who does AI recommend more?

AWS API Gateway, named ahead of Zuplo in every answer

AWS API Gateway first in 5Zuplo never first

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Top API gateways in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS API Gateway appeared in all five answers. Zuplo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWS API Gateway was listed before Zuplo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kong1st
  2. AWS API Gateway2nd
  3. Apache APISIX3rd
  4. Azure API Management4th
  5. Apigee5th
  6. Tyk6th
  7. Zuplo7th
  8. KrakenD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS API Gateway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apigee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apache APISIX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure API Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zuplo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KrakenD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about API gateways

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is AWS API Gateway or Zuplo more popular in search?

This chart shows how often people search Google for AWS API Gateway and Zuplo by name. Each line represents a brand's share of searches for all eight API gateways we track, month by month, from English-language searches worldwide.

AWS API Gateway and Zuplo among API gateways worldwide, by month

Share of searches by month for AWS API Gateway, Zuplo. The figures are in the table below the chart.

View monthly share of searches table
MonthApigeeTykAWS API GatewayApache APISIXAzure API ManagementKongKrakenDZuplo
Oct 202530.5%16.7%16.7%9.7%9.1%10.8%5%1.5%
Nov 202528.8%15.7%19.2%11.1%10.5%8.3%4.7%1.7%
Dec 202531.2%17%17.1%12.1%7.6%9%4.1%1.8%
Jan 202629.2%19.5%16%11.3%8.7%8.4%4.7%2%
Feb 202630.1%16.5%20.2%10%9%8.1%4%2.1%
Mar 202628.2%18.8%15.4%11.4%10.3%9.4%4.6%2%
Apr 202630.2%16.5%16.5%11.7%11%8.1%4%1.8%
May 202630.2%20.2%16.5%11.7%9%6.7%4%1.8%
Jun 202631.8%17.3%14.2%12.9%9.5%8.2%4.2%1.9%
Jul 202633.7%15%15.1%13.7%8.2%8.7%3.6%2%
Aug 202630.5%20.4%13.6%12.4%9.1%7.8%4%2.2%
Sep 202630.7%20.4%13.7%12.4%9.1%7.9%4%1.8%

How has the AWS API Gateway and Zuplo comparison changed over the last 12 months?

3 findings
  • AWS API Gateway was ahead of Zuplo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AWS API Gateway’s share of searches among API gateways worldwide moved from 16.7% to 13.7%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Zuplo’s share of searches among API gateways worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for API gateways worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for AWS API Gateway worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Zuplo worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AWS API Gateway’s and Zuplo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS API Gateway

2 branded search terms

  • aws api gateway
  • awsapigateway

Zuplo

1 branded search term

  • zuplo

How the Brand Demand Index is measured

Other head-to-heads among API gateways

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