Brandwave

AVImark vs Covetrus Pulse:Which is more popular?

In September 2026, Covetrus Pulse had more branded searches than AVImark among veterinary practice management software worldwide. Covetrus Pulse had about 5,400 branded searches, while AVImark had 2,900. Covetrus Pulse made up 6.9% of all veterinary practice management software searches we track, and AVImark accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about veterinary practice management software, Covetrus Pulse appeared in three of the five answers and AVImark in two. Covetrus Pulse was mentioned before AVImark in two out of three answers that named either.

Among veterinary practice management software worldwide in September 2026

Who do people search for more?

Covetrus Pulse, about 86% more searches than AVImark

Covetrus Pulse 5.4K searchesAVImark 2.9K searches

Who does AI mention more?

Covetrus Pulse, mentioned in 3 of 5 answers, AVImark in 2

Covetrus Pulse in 3 of 5AVImark in 2 of 5

Who does AI recommend more?

Covetrus Pulse, named ahead of AVImark in 2 of 3 answers

Covetrus Pulse first in 2AVImark first in 1

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Top veterinary practice management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Covetrus Pulse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AVImark was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Covetrus Pulse was listed before AVImark in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shepherd1st
  2. ezyVet2nd
  3. IDEXX Neo3rd
  4. Digitail4th
  5. Covetrus Pulse5th
  6. Provet Cloud6th
  7. Cornerstone7th
  8. Vetstoria8th
  9. DaySmart Vet9th
  10. AVImark10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ezyVet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cornerstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shepherd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IDEXX Neo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digitail3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Covetrus Pulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DaySmart Vet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AVImark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Provet Cloud2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vetspire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about veterinary practice management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AVImark or Covetrus Pulse more popular in search?

This chart shows how often people search Google for AVImark and Covetrus Pulse by name. Each line represents a brand's share of searches for all 14 veterinary practice management software we track, month by month, from English-language searches worldwide.

AVImark and Covetrus Pulse among veterinary practice management software worldwide, by month

Share of searches by month for Covetrus Pulse, AVImark. The figures are in the table below the chart.

View monthly share of searches table
MonthezyVetIDEXX NeoDigitailCornerstoneCovetrus PulseVetspireAVImarkDaySmart VetVetstoriaProvet CloudShepherdRxWorksInstinctIDEXX Cornerstone
Oct 202529.6%16.1%10.8%10.8%5.9%5.9%3.9%3.9%3.9%4.8%2.1%0.96%0.96%0.52%
Nov 202531.1%17%13.9%9.3%5%6.2%3.4%3.4%3.4%3.4%2.2%0.83%0.55%0.45%
Dec 202532%17.4%11.7%9.5%5.2%6.3%3.5%3.5%3.5%3.5%2.3%0.85%0.46%0.37%
Jan 202630.8%16.8%11.2%9.1%6.1%6.1%4%4%4%3.3%2.6%0.82%0.66%0.44%
Feb 202631.3%17%11.4%9.3%6.2%6.2%3.4%4.1%3.4%3.4%2.7%0.83%0.55%0.37%
Mar 202627.5%18.4%12.3%10.1%5.5%6.7%3.6%4.5%3.6%3%3%0.89%0.6%0.48%
Apr 202628.9%19.3%10.5%10.5%7%7%3.1%3.8%3.1%2.5%2.5%0.94%0.51%0.34%
May 202629.5%16.1%13.2%10.8%5.8%7.2%3.2%3.9%3.2%3.2%2.5%0.78%0.43%0.35%
Jun 202628.1%18.7%12.5%10.3%6.8%6.8%3%3.7%3%2.4%3%0.75%0.49%0.27%
Jul 202629%19.3%10.6%10.6%7%7%3.1%3.8%3.1%2.5%2.5%0.63%0.51%0.34%
Aug 202628.6%19.1%12.8%10.4%5.7%7%3.1%3.7%3.1%2.4%2.4%0.76%0.5%0.41%
Sep 202628.4%18.9%12.7%10.4%6.9%5.6%3.7%3.7%3.1%2.4%2.4%0.75%0.61%0.41%

How has the AVImark and Covetrus Pulse comparison changed over the last 12 months?

3 findings

How did search popularity change for veterinary practice management software worldwide in September 2026?

2 changes

  1. In September 2026, Covetrus Pulse overtook Vetspire to rank 5th among veterinary practice management software worldwide, with 6.9% of the searches.

  2. In September 2026, AVImark overtook DaySmart Vet to rank 7th among veterinary practice management software worldwide, with 3.7% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AVImark’s and Covetrus Pulse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AVImark

1 branded search term

  • avimark

Covetrus Pulse

1 branded search term

  • covetrus pulse

How the Brand Demand Index is measured

Other head-to-heads among veterinary practice management software

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