Brandwave

Avature vs Zoho Recruit:Which is more popular?

In September 2026, Zoho Recruit had more branded searches than Avature among recruiting CRM platforms worldwide. Zoho Recruit had about 33,100 branded searches, while Avature had 9,950. Zoho Recruit made up 29.1% of all recruiting CRM platform searches we track, and Avature accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about recruiting CRM platforms, Avature and Zoho Recruit each appeared in two of the five answers. Avature was mentioned before Zoho Recruit in two out of three answers that named either.

Among recruiting CRM platforms worldwide in September 2026

Who do people search for more?

Zoho Recruit, about 3 searches for every 1 for Avature

Zoho Recruit 33.1K searchesAvature 9.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Avature in 2 of 5Zoho Recruit in 2 of 5

Who does AI recommend more?

Avature, named ahead of Zoho Recruit in 2 of 3 answers

Avature first in 2Zoho Recruit first in 1

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Top recruiting CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Avature was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zoho Recruit was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Avature was listed before Zoho Recruit in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Recruit CRM1st
  2. Bullhorn2nd
  3. Loxo3rd
  4. Avature4th
  5. Gem5th
  6. Recruiterflow6th
  7. Beamery7th
  8. Phenom8th
  9. Manatal9th
  10. Zoho Recruit10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recruit CRM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loxo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gem3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Recruit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Manatal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avature2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruiterflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beamery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phenom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about recruiting CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Avature or Zoho Recruit more popular in search?

This chart shows how often people search Google for Avature and Zoho Recruit by name. Each line represents a brand's share of searches for all 11 recruiting CRM platforms we track, month by month, from English-language searches worldwide.

Avature and Zoho Recruit among recruiting CRM platforms worldwide, by month

Share of searches by month for Zoho Recruit, Avature. The figures are in the table below the chart.

View monthly share of searches table
MonthZoho RecruitLoxoRecruit CRMManatalAvatureRecruiterflowBeameryBullhornPhenomGR8 PeopleGem
Oct 202532.9%14.7%18%14.7%9.9%3.6%4.4%0.81%0.53%0.39%0%
Nov 202531.1%17%17%13.9%11.4%3.4%4.2%0.83%0.63%0.45%<0.01%
Dec 202534.4%15.4%15.4%15.4%10.3%3.7%3.8%0.75%0.6%0.27%0.01%
Jan 202630.9%16.9%13.8%16.9%11.4%4.1%4.1%0.82%0.61%0.3%<0.01%
Feb 202631.8%21.3%11.6%14.2%11.7%4.2%3.5%0.84%0.62%0.31%<0.01%
Mar 202629.7%16.3%13.3%19.9%11%4%4%0.9%0.58%0.35%<0.01%
Apr 202631.5%17.2%14.1%17.2%9.5%4.2%4.2%0.95%0.62%0.37%<0.01%
May 202632%17.5%14.3%17.5%9.6%4.3%2.8%0.85%0.63%0.38%0.03%
Jun 202632%17.5%14.3%17.5%9.6%4.3%2.8%0.85%0.63%0.38%<0.01%
Jul 202625%16.8%30.6%13.7%7.5%2.7%2.2%0.54%0.49%0.3%<0.01%
Aug 202626.6%17.8%26.6%14.5%8%2.9%2.3%0.58%0.46%0.31%<0.01%
Sep 202629.1%19.5%19.5%15.9%8.7%3.2%2.6%0.77%0.59%0.23%<0.01%

How has the Avature and Zoho Recruit comparison changed over the last 12 months?

3 findings

How did search popularity change for recruiting CRM platforms worldwide in September 2026?

2 changes

  1. In September 2026, Zoho Recruit overtook Recruit CRM to become the leader among recruiting CRM platforms worldwide, with 29.1% of the searches.

  2. In September 2026, Avature gained share of searches among recruiting CRM platforms worldwide, from 8% to 8.7%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Avature’s and Zoho Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avature

4 branded search terms

  • avature
  • avature app
  • avature recruiting crm
  • avature software

Zoho Recruit

1 branded search term

  • zoho recruit

How the Brand Demand Index is measured

Other head-to-heads among recruiting CRM platforms

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