Brandwave

Audison vs Kicker:Which is more popular?

In September 2026, Kicker had more branded searches than Audison among car audio brands worldwide. Kicker had about 48,500 branded searches, while Audison had 18,100. Kicker made up 1.6% of all car audio brand searches we track, and Audison accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about car audio brands, Kicker appeared in three of the four answers and Audison in two. Audison and Kicker were each mentioned first in two of the four answers.

Among car audio brands worldwide in September 2026

Who do people search for more?

Kicker, about 3 searches for every 1 for Audison

Kicker 48.5K searchesAudison 18.1K searches

Who does AI mention more?

Kicker, mentioned in 3 of 4 answers, Audison in 2

Kicker in 3 of 4Audison in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Audison first in 2Kicker first in 2

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Top car audio brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kicker was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Audison was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Audison and Kicker were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JL Audio1st
  2. Focal Car Audio2nd
  3. Alpine3rd
  4. JBL4th
  5. Rockford Fosgate5th
  6. Kicker6th
  7. Audison7th
  8. Morel8th
  9. Kenwood Car Audio9th
  10. Pioneer10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JL Audio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rockford Fosgate3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kicker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Alpine3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Focal Car Audio3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JBL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Audison2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pioneer2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Morel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kenwood Car Audio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about car audio brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Audison or Kicker more popular in search?

This chart shows how often people search Google for Audison and Kicker by name. Each line represents a brand's share of searches for all 11 car audio brands we track, month by month, from English-language searches worldwide.

Audison and Kicker among car audio brands worldwide, by month

Share of searches by month for Kicker, Audison. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLJVCJL AudioRockford FosgateKickerAudisonPioneerMorelAlpineKenwood Car AudioFocal Car Audio
Oct 202582.5%9.8%2.4%2.4%1.3%0.59%0.32%0.19%0.21%0.21%0.09%
Nov 202587.8%6.8%1.7%1.7%0.95%0.41%0.22%0.13%0.15%0.15%0.07%
Dec 202588%6.8%1.7%1.4%0.92%0.5%0.22%0.13%0.15%0.18%0.05%
Jan 202686.6%6.7%2%2%1.1%0.6%0.27%0.2%0.18%0.22%0.1%
Feb 202682.6%9.2%2.3%2.3%1.5%0.68%0.3%0.23%0.3%0.37%0.2%
Mar 202681%9.1%2.7%2.7%2.3%0.82%0.36%0.27%0.3%0.3%0.16%
Apr 202687.4%5.5%2%2%1.7%0.5%0.22%0.16%0.18%0.22%0.1%
May 202685%7.5%2.3%2.3%1.5%0.55%0.3%0.18%0.2%0.16%0.11%
Jun 202686%7.6%1.9%1.9%1.3%0.56%0.25%0.18%0.2%0.17%0.09%
Jul 202687.2%6.3%1.9%1.9%1.3%0.57%0.25%0.22%0.21%0.17%0.09%
Aug 202686.1%6.2%2.3%2.3%1.5%0.68%0.31%0.23%0.2%0.17%0.07%
Sep 202686.6%6.5%1.9%1.9%1.6%0.58%0.32%0.24%0.17%0.14%0.08%

How has the Audison and Kicker comparison changed over the last 12 months?

3 findings
  • Kicker was ahead of Audison in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Audison’s share of searches among car audio brands worldwide moved from 0.59% to 0.58%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Kicker’s share of searches among car audio brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 39.7K to 48.5K.

How did search popularity change for car audio brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Kicker worldwide rose 22.2% over 12 measured months, from 39.7K to 48.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Audison’s and Kicker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audison

1 branded search term

  • audison

Kicker

3 branded search terms

  • kicker audio
  • kicker speakers
  • kicker subwoofer

How the Brand Demand Index is measured

Other head-to-heads among car audio brands

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