Atria vs BigSpy:Which is more popular?
In September 2026, BigSpy had more branded searches than Atria among ad creative intelligence platforms worldwide. BigSpy had about 9,900 branded searches, while Atria had 2,900. BigSpy made up 9.4% of all ad creative intelligence platform searches we track, and Atria accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about ad creative intelligence platforms, Atria and BigSpy each appeared in two of the five answers. Atria was mentioned before BigSpy in two out of three answers that named either.
Who do people search for more?
BigSpy, about 3 searches for every 1 for Atria
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Atria, named ahead of BigSpy in 2 of 3 answers
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Top ad creative intelligence platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Atria and BigSpy were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Atria was listed before BigSpy in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Motion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foreplay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Minea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BigSpy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Atria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AdCreative.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Segwise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VidTao0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad creative intelligence platforms
5 answers
Asked ChatGPT
“Which ad creative intelligence platform should I use?”
Asked ChatGPT
“What are the best ad creative intelligence platforms?”
Asked ChatGPT
“What's the best ad creative intelligence platform for what ads perform?”
Searched Google, AI Overview
“creative testing platform”
Searched Google, AI Overview
“ad creative intelligence platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Atria or BigSpy more popular in search?
This chart shows how often people search Google for Atria and BigSpy by name. Each line represents a brand's share of searches for all eight ad creative intelligence platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for BigSpy, Atria. The figures are in the table below the chart.
View monthly share of searches table
| Month | Minea | Motion | AdCreative.ai | BigSpy | Atria | Segwise | VidTao | Foreplay |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 14% | 16.9% | 9.1% | 2.4% | 0.52% | 1.2% | 0.51% |
| Nov 2025 | 51.1% | 15.7% | 19% | 10.2% | 1.8% | 0.55% | 1.1% | 0.47% |
| Dec 2025 | 55.5% | 14% | 16.9% | 9.1% | 2.2% | 0.64% | 0.97% | 0.61% |
| Jan 2026 | 54% | 16.6% | 16.4% | 8.8% | 2% | 0.66% | 0.95% | 0.58% |
| Feb 2026 | 50.2% | 15.7% | 18.9% | 10% | 2.2% | 1.1% | 1.1% | 0.81% |
| Mar 2026 | 50.2% | 15.6% | 18.8% | 10% | 2.3% | 1.2% | 1.1% | 0.79% |
| Apr 2026 | 50% | 15.8% | 18.8% | 10% | 2.3% | 1.1% | 1.1% | 0.83% |
| May 2026 | 51.7% | 17.1% | 15.8% | 10.3% | 2.2% | 1.2% | 0.85% | 0.85% |
| Jun 2026 | 56.1% | 15.2% | 14% | 9.2% | 2.4% | 1.1% | 0.93% | 0.95% |
| Jul 2026 | 56.4% | 15.3% | 11.5% | 11.3% | 2.3% | 1.3% | 0.93% | 0.99% |
| Aug 2026 | 57.6% | 15.6% | 11.7% | 9.4% | 2.6% | 1.1% | 0.84% | 1% |
| Sep 2026 | 57.7% | 15.1% | 11.8% | 9.4% | 2.8% | 1.4% | 0.95% | 0.86% |
How has the Atria and BigSpy comparison changed over the last 12 months?
3 findings
- BigSpy was ahead of Atria in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atria’s share of searches among ad creative intelligence platforms worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 3.9K to 2.9K.
- Across the 12 months ending September 2026, BigSpy’s share of searches among ad creative intelligence platforms worldwide moved from 9.1% to 9.4%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for ad creative intelligence platforms worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Atria’s and BigSpy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ad creative intelligence platforms
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