AssemblyAI vs Deepgram:Which is more popular by branded search?
In August 2026, Deepgram had more branded searches than AssemblyAI among speech to text APIs worldwide. Deepgram was estimated to have 74K branded searches compared to AssemblyAI’s 18.1K, and held a 69% Share of Search versus AssemblyAI’s 16.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AssemblyAI or Deepgram?
Compare the APIs that turn speech into text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deepgram, AssemblyAI. The figures are in the table below the chart.
View monthly share of search table
| Month | Deepgram | AssemblyAI | Speechmatics | Rev AI | Amazon Transcribe |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.2% | 14% | 6.3% | 5.1% |
| Nov 2025 | 54.6% | 20% | 13.3% | 7.3% | 4.9% |
| Dec 2025 | 64.4% | 15.7% | 10.5% | 4.7% | 4.7% |
| Jan 2026 | 62.7% | 18.8% | 10.3% | 4.6% | 3.7% |
| Feb 2026 | 62.7% | 18.8% | 10.3% | 4.6% | 3.7% |
| Mar 2026 | 64.9% | 19.5% | 8.7% | 3.9% | 3.2% |
| Apr 2026 | 65.3% | 19.6% | 8.7% | 3.9% | 2.6% |
| May 2026 | 65.7% | 19.7% | 8.8% | 3.2% | 2.6% |
| Jun 2026 | 68.2% | 16.7% | 9.1% | 3.3% | 2.7% |
| Jul 2026 | 68.5% | 16.8% | 9.2% | 3.3% | 2.2% |
| Aug 2026 | 69% | 16.9% | 9.2% | 2.7% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the AssemblyAI and Deepgram comparison changed over the last 12 months?
3 findings
- Deepgram was ahead of AssemblyAI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AssemblyAI’s estimated Share of Search among speech to text APIs worldwide moved from 17.2% to 16.9%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Deepgram’s estimated Share of Search among speech to text APIs worldwide moved from 57.4% to 69%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for speech to text APIs worldwide in August 2026?
1 change
Deepgram’s estimated Share of Search among speech to text APIs worldwide has gained ground for 3 months in a row, from 65.7% to 69% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AssemblyAI’s and Deepgram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AssemblyAI
1 branded search term
- assemblyai
Deepgram
1 branded search term
- deepgram
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.