ASOS vs Mango:Which is more popular by branded search?
In August 2026, ASOS had more branded searches than Mango among dresses worldwide. ASOS was estimated to have 5M branded searches compared to Mango’s 90, and held an 8.5% Share of Search versus Mango’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASOS or Mango?
Compare the dresses people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASOS, Mango. The figures are in the table below the chart.
View monthly share of search table
| Month | Zara | H&M | ASOS | Lulus | Reformation | Mango |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 31.9% | 9.6% | 0.21% | 0.14% | <0.01% |
| Nov 2025 | 61.8% | 27.7% | 10.2% | 0.15% | 0.15% | <0.01% |
| Dec 2025 | 63% | 28.3% | 8.5% | 0.13% | 0.13% | <0.01% |
| Jan 2026 | 61.8% | 27.6% | 10.2% | 0.22% | 0.18% | <0.01% |
| Feb 2026 | 61.7% | 27.6% | 10.1% | 0.33% | 0.22% | <0.01% |
| Mar 2026 | 61.7% | 27.5% | 10.1% | 0.41% | 0.27% | <0.01% |
| Apr 2026 | 61.7% | 27.5% | 10.1% | 0.41% | 0.27% | <0.01% |
| May 2026 | 58% | 31.8% | 9.5% | 0.38% | 0.31% | <0.01% |
| Jun 2026 | 59.1% | 32.4% | 7.9% | 0.32% | 0.26% | <0.01% |
| Jul 2026 | 62.9% | 28.1% | 8.5% | 0.34% | 0.28% | <0.01% |
| Aug 2026 | 62.9% | 28.1% | 8.5% | 0.34% | 0.28% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the ASOS and Mango comparison changed over the last 12 months?
3 findings
- ASOS was ahead of Mango in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among dresses worldwide moved from 9.6% to 8.5%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 11 months ending August 2026, Mango’s estimated Share of Search among dresses worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for dresses worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using ASOS’s and Mango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.