Asda vs Solero:Which is more popular by branded search?
In August 2026, Solero had more branded searches than Asda among sorbet brands worldwide. Solero was estimated to have 90.5K branded searches compared to Asda’s 8.1K, and held a 4.9% Share of Search versus Asda’s 0.44%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Asda or Solero?
Compare the sorbet brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Solero, Asda. The figures are in the table below the chart.
View monthly share of search table
| Month | Haagen-Dazs | Ciao Bella | Del Monte | Solero | Talenti | Asda |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.5% | 20% | 14.7% | 3.3% | 4.9% | 0.54% |
| Nov 2025 | 57.2% | 16.5% | 18.1% | 2.7% | 5% | 0.54% |
| Dec 2025 | 55.3% | 16% | 21.5% | 2.6% | 3.9% | 0.64% |
| Jan 2026 | 56.8% | 16.4% | 18% | 3.3% | 4.9% | 0.54% |
| Feb 2026 | 59.1% | 17.1% | 15.4% | 2.8% | 5.1% | 0.56% |
| Mar 2026 | 57.6% | 15.4% | 16.9% | 3.8% | 5.7% | 0.62% |
| Apr 2026 | 61.4% | 13.5% | 14.7% | 4.9% | 4.9% | 0.54% |
| May 2026 | 52.3% | 12.9% | 25.7% | 4.7% | 3.9% | 0.42% |
| Jun 2026 | 65.3% | 11.9% | 10.7% | 8% | 3.6% | 0.48% |
| Jul 2026 | 67.6% | 11.1% | 10% | 7.5% | 3.3% | 0.45% |
| Aug 2026 | 66.2% | 13.3% | 11.9% | 4.9% | 3.3% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Asda and Solero comparison changed over the last 12 months?
3 findings
- Solero was ahead of Asda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asda’s estimated Share of Search among sorbet brands worldwide moved from 0.54% to 0.44%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Solero’s estimated Share of Search among sorbet brands worldwide moved from 3.3% to 4.9%, and its estimated monthly branded searches moved from 40.5K to 90.5K.
How did search popularity change for sorbet brands worldwide in August 2026?
2 changes
In August 2026, Solero lost estimated Share of Search among sorbet brands worldwide, from 7.5% to 4.9%.
Estimated monthly branded searches for Asda worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Asda’s and Solero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.