Armoire vs HURR:Which is searched more?
In September 2026, Armoire and HURR were level in searches among clothing rental services worldwide, with an estimated 3.5K versus 3.2K branded searches, at 0.36% and 0.33% of the total. These are worldwide searches for English-language branded terms.
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Is Armoire or HURR more popular in search?
Compare the services people rent clothes and designer outfits from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Armoire, HURR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nuuly | Rent the Runway | Tulerie | FashionPass | By Rotation | Armoire | HURR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 38.6% | 9.5% | 2.3% | 1.6% | 0.43% | 0.41% |
| Nov 2025 | 45.3% | 37% | 13.5% | 1.8% | 1.5% | 0.42% | 0.39% |
| Dec 2025 | 43.7% | 29.2% | 23.9% | 1.8% | 0.96% | 0.33% | 0.22% |
| Jan 2026 | 49.1% | 40.2% | 6.6% | 2% | 1.3% | 0.46% | 0.38% |
| Feb 2026 | 53% | 35.4% | 7.1% | 2.1% | 1.4% | 0.49% | 0.38% |
| Mar 2026 | 52.2% | 34.9% | 8.6% | 2.1% | 1.4% | 0.49% | 0.36% |
| Apr 2026 | 47.6% | 38.9% | 9.5% | 1.9% | 1.3% | 0.44% | 0.35% |
| May 2026 | 46.1% | 37.7% | 11.3% | 2.3% | 1.9% | 0.44% | 0.41% |
| Jun 2026 | 46% | 37.6% | 11.3% | 2.3% | 1.9% | 0.44% | 0.5% |
| Jul 2026 | 43.7% | 35.8% | 16% | 2.2% | 1.4% | 0.4% | 0.48% |
| Aug 2026 | 46.4% | 38% | 11.3% | 2.3% | 1.2% | 0.35% | 0.41% |
| Sep 2026 | 46.7% | 38.2% | 11.4% | 1.9% | 1% | 0.36% | 0.33% |
How has the Armoire and HURR comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: HURR took it in June 2026, Armoire took it in September 2026.
- Across the 12 months ending September 2026, Armoire’s share of searches among clothing rental services worldwide moved from 0.43% to 0.36%, and its estimated monthly branded searches moved from 3.4K to 3.5K.
- Across the 12 months ending September 2026, HURR’s share of searches among clothing rental services worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches held steady at 3.2K.
How did search popularity change for clothing rental services worldwide in September 2026?
2 changes
In September 2026, Armoire rose from 7th to 6th among clothing rental services worldwide.
In September 2026, HURR fell from 6th to 7th among clothing rental services worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Armoire’s and HURR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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