Argos vs Homefront:Which is more popular by branded search?
In August 2026, Argos had more branded searches than Homefront among hot water bottle brands worldwide. Argos was estimated to have 9.1M branded searches compared to Homefront’s 246K, and held an 89.5% Share of Search versus Homefront’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Argos or Homefront?
Compare the hot water bottle brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Argos, Homefront. The figures are in the table below the chart.
View monthly share of search table
| Month | Argos | Peterpan | Homefront | Fashy | Hugo Frosch | Sanger |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 8% | 3.6% | 0.04% | 0.01% | <0.01% |
| Nov 2025 | 91.9% | 5.6% | 2.5% | 0.04% | 0.01% | <0.01% |
| Dec 2025 | 92.3% | 5.6% | 2% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 89.7% | 6.6% | 3.6% | 0.04% | 0.01% | 0.01% |
| Feb 2026 | 86.9% | 7.8% | 5.2% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 87.7% | 7.9% | 4.3% | 0.03% | <0.01% | <0.01% |
| Apr 2026 | 88.4% | 8% | 3.6% | 0.03% | <0.01% | <0.01% |
| May 2026 | 89.5% | 8.1% | 2.4% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 89% | 8% | 2.9% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 90.8% | 6.7% | 2.4% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 89.5% | 8.1% | 2.4% | 0.03% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Argos and Homefront comparison changed over the last 12 months?
3 findings
- Argos was ahead of Homefront in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Argos’ estimated Share of Search among hot water bottle brands worldwide moved from 88.4% to 89.5%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 11 months ending August 2026, Homefront’s estimated Share of Search among hot water bottle brands worldwide moved from 3.6% to 2.4%, and its estimated monthly branded searches moved from 450K to 246K.
How did search popularity change for hot water bottle brands worldwide in August 2026?
2 changes
In August 2026, Argos lost estimated Share of Search among hot water bottle brands worldwide, from 90.8% to 89.5%.
Estimated monthly branded searches for Homefront worldwide fell 45.3% over 11 measured months, from 450K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Argos’ and Homefront’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.