Argos vs Fashy:Which is more popular by branded search?
In August 2026, Argos had more branded searches than Fashy among hot water bottle brands worldwide. Argos was estimated to have 9.1M branded searches compared to Fashy’s 2.9K, and held an 89.5% Share of Search versus Fashy’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Argos or Fashy?
Compare the hot water bottle brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Argos, Fashy. The figures are in the table below the chart.
View monthly share of search table
| Month | Argos | Peterpan | Homefront | Fashy | Hugo Frosch | Sanger |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 8% | 3.6% | 0.04% | 0.01% | <0.01% |
| Nov 2025 | 91.9% | 5.6% | 2.5% | 0.04% | 0.01% | <0.01% |
| Dec 2025 | 92.3% | 5.6% | 2% | 0.04% | 0.02% | <0.01% |
| Jan 2026 | 89.7% | 6.6% | 3.6% | 0.04% | 0.01% | 0.01% |
| Feb 2026 | 86.9% | 7.8% | 5.2% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 87.7% | 7.9% | 4.3% | 0.03% | <0.01% | <0.01% |
| Apr 2026 | 88.4% | 8% | 3.6% | 0.03% | <0.01% | <0.01% |
| May 2026 | 89.5% | 8.1% | 2.4% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 89% | 8% | 2.9% | 0.03% | <0.01% | <0.01% |
| Jul 2026 | 90.8% | 6.7% | 2.4% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 89.5% | 8.1% | 2.4% | 0.03% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Argos and Fashy comparison changed over the last 12 months?
3 findings
- Argos was ahead of Fashy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Argos’ estimated Share of Search among hot water bottle brands worldwide moved from 88.4% to 89.5%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
- Across the 11 months ending August 2026, Fashy’s estimated Share of Search among hot water bottle brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for hot water bottle brands worldwide in August 2026?
2 changes
In August 2026, Argos lost estimated Share of Search among hot water bottle brands worldwide, from 90.8% to 89.5%.
Estimated monthly branded searches for Fashy worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Argos’ and Fashy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.