Brandwave

Arena vs Hill's:Which is searched more?

In September 2026, Arena had more branded searches than Hill's among gymnastics brands worldwide. Arena was estimated to have 1.2M branded searches compared to Hill's’ 450K, and held a 4.5% Share of Search versus Hill's’ 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among gymnastics brands worldwide in September 2026Which is more popular in search, Arena or Hill's?
Arena4.5%1.2M searches
vs
Hill's1.7%450K searches

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Which is more popular in search, Arena or Hill's?

Compare the gymnastics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arena and Hill's among gymnastics brands worldwide, by month

Share of Search by month for Arena, Hill's. The figures are in the table below the chart.

View monthly share of search table
MonthDecathlonArenaHill'sGatorBoostEliteChampionBalance
Oct 202592.1%4.5%2%1.1%0.15%0.09%<0.01%<0.01%
Nov 202592.6%4.6%1.7%0.92%0.1%0.08%<0.01%<0.01%
Dec 202594.2%3.8%1.4%0.42%0.1%0.06%<0.01%<0.01%
Jan 202693.9%3.8%1.7%0.42%0.13%0.07%<0.01%<0.01%
Feb 202691.6%5.5%2%0.61%0.18%0.06%0.01%<0.01%
Mar 202692.9%4.6%1.7%0.62%0.15%0.04%0.01%<0.01%
Apr 202693%4.6%1.7%0.5%0.15%0.03%0.01%<0.01%
May 202693%4.6%1.7%0.5%0.15%0.03%0.01%<0.01%
Jun 202694.2%3.8%1.4%0.42%0.13%0.02%<0.01%<0.01%
Jul 202694.2%3.8%1.4%0.42%0.13%0.03%<0.01%<0.01%
Aug 202694.2%3.8%1.4%0.42%0.15%0.04%<0.01%<0.01%
Sep 202692.4%4.5%1.7%1.1%0.18%0.05%<0.01%<0.01%

How has the Arena and Hill's comparison changed over the last 12 months?

  • Arena was ahead of Hill's in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arena’s estimated Share of Search among gymnastics brands worldwide held steady at 4.5%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Hill's’ estimated Share of Search among gymnastics brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for gymnastics brands worldwide in September 2026?

  1. In September 2026, Arena gained estimated Share of Search among gymnastics brands worldwide, from 3.8% to 4.5%.

  2. Estimated monthly branded searches for Hill's worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Other head-to-heads among gymnastics brands

How each brand is measured

Brandwave collects information about searches that people make online using Arena’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arena

2 branded search terms

  • arena
  • arena togs

Hill's

1 branded search term

  • hill's

How the Brand Demand Index is measured

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