Aqua vs Huggies:Which is searched more?
In September 2026, Aqua had more branded searches than Huggies among pure Wipes brands worldwide. Aqua was estimated to have 823K branded searches compared to Huggies’ 246K, and held a 54.2% Share of Search versus Huggies’ 16.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aqua or Huggies?
Compare the pure wipes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aqua, Huggies. The figures are in the table below the chart.
View monthly share of search table
| Month | Aqua | Pampers | Huggies |
|---|---|---|---|
| Oct 2025 | 50.8% | 34% | 15.2% |
| Nov 2025 | 50.8% | 34% | 15.2% |
| Dec 2025 | 50.8% | 34% | 15.2% |
| Jan 2026 | 50.8% | 34% | 15.2% |
| Feb 2026 | 49.2% | 32.9% | 18% |
| Mar 2026 | 50.8% | 34% | 15.2% |
| Apr 2026 | 50.8% | 34% | 15.2% |
| May 2026 | 50.8% | 34% | 15.2% |
| Jun 2026 | 54.2% | 29.6% | 16.2% |
| Jul 2026 | 54.2% | 29.6% | 16.2% |
| Aug 2026 | 52.3% | 28.6% | 19.1% |
| Sep 2026 | 54.2% | 29.6% | 16.2% |
How has the Aqua and Huggies comparison changed over the last 12 months?
3 findings
- Aqua was ahead of Huggies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aqua’s estimated Share of Search among pure Wipes brands worldwide moved from 50.8% to 54.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Huggies’ estimated Share of Search among pure Wipes brands worldwide moved from 15.2% to 16.2%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for pure Wipes brands worldwide in September 2026?
2 changes
In September 2026, Aqua gained estimated Share of Search among pure Wipes brands worldwide, from 52.3% to 54.2%.
In September 2026, Huggies lost estimated Share of Search among pure Wipes brands worldwide, from 19.1% to 16.2%.
Other head-to-heads among pure Wipes brands
How each brand is measured
Brandwave collects information about searches that people make online using Aqua’s and Huggies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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