Brandwave

Aptitude 8 vs Powered by Search:Which is more popular?

In September 2026, Aptitude 8 and Powered by Search were level in searches among marketing automation agencies worldwide, with an estimated 590 branded searches each, at 4.4% of the total each. When we asked ChatGPT and Google AI Overviews about marketing automation agencies, Aptitude 8 and Powered by Search each appeared in three of the five answers. Aptitude 8 was mentioned before Powered by Search in two out of three answers.

Among marketing automation agencies worldwide in September 2026

Who do people search for more?

Aptitude 8 and Powered by Search are searched for about as often as each other.

Aptitude 8 590 searchesPowered by Search 590 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Aptitude 8 in 3 of 5Powered by Search in 3 of 5

Who does AI recommend more?

Aptitude 8, named ahead of Powered by Search in 2 of 3 answers

Aptitude 8 first in 2Powered by Search first in 1

Follow Aptitude 8 vs Powered by Search and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top marketing automation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aptitude 8 and Powered by Search were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aptitude 8 was listed before Powered by Search in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SmartBug Media1st
  2. Aptitude 82nd
  3. Powered by Search3rd
  4. Perkuto4th
  5. RevPartners5th
  6. LeadMD6th
  7. RevEngine–
  8. Codezilla–
  9. Digital Pi–
  10. Etumos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SmartBug Media3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aptitude 83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Powered by Search3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RevPartners2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Perkuto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LeadMD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RevEngine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Codezilla0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Pi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etumos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing automation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aptitude 8 or Powered by Search more popular in search?

This chart shows how often people search Google for Aptitude 8 and Powered by Search by name. Each line represents a brand's share of searches for all ten marketing automation agencies we track, month by month, from English-language searches worldwide.

Aptitude 8 and Powered by Search among marketing automation agencies worldwide, by month

Share of searches by month for Aptitude 8, Powered by Search. The figures are in the table below the chart.

View monthly share of searches table
MonthRevEngineCodezillaSmartBug MediaRevPartnersAptitude 8Powered by SearchDigital PiEtumosPerkutoLeadMD
Oct 202548.5%17.6%17.6%4.3%3.5%3.5%2.9%1%0.51%0.37%
Nov 202547.8%21%17.4%3.5%3.5%2.8%2.3%1%0.36%0.29%
Dec 202551.6%18.8%14.8%4.6%3%3%2.5%0.86%0.39%0.39%
Jan 202646.4%20.4%16.9%5.1%3.4%3.4%2.7%1.2%0.28%0.28%
Feb 202642.9%19%19%5.7%3.1%4.7%3.1%1.7%0.56%0.24%
Mar 202641.3%15%27.5%4.5%3%4.5%2.4%1.1%0.44%0.25%
Apr 202639.7%14.4%32.5%4.3%2.3%2.9%2.3%0.84%0.42%0.12%
May 202641.6%18.3%27.7%3.7%2.5%3%2%0.69%0.25%0.25%
Jun 202645.4%20%20%6.1%2.7%2.7%1.8%0.96%0.28%0.21%
Jul 202646.4%20.6%16.3%6.2%3.4%4.1%1.8%0.77%0.34%0.09%
Aug 202649.6%21.8%14.3%5.4%2.9%2.9%2%0.68%0.23%0.15%
Sep 202649.7%18.1%14.3%5.4%4.4%4.4%2.4%0.83%0.3%0.15%

How has the Aptitude 8 and Powered by Search comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing automation agencies worldwide in September 2026?

2 changes

  1. In September 2026, Aptitude 8 gained share of searches among marketing automation agencies worldwide, from 2.9% to 4.4%.

  2. In September 2026, Powered by Search gained share of searches among marketing automation agencies worldwide, from 2.9% to 4.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aptitude 8’s and Powered by Search’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aptitude 8

1 branded search term

  • aptitude 8

Powered by Search

1 branded search term

  • powered by search

How the Brand Demand Index is measured

Other head-to-heads among marketing automation agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free