Aptitude 8 vs Digital Pi:Which is more popular?
In September 2026, Aptitude 8 had more branded searches than Digital Pi among marketing automation agencies worldwide. Aptitude 8 had about 590 branded searches, while Digital Pi had 320. Aptitude 8 made up 4.4% of all marketing automation agency searches we track, and Digital Pi accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about marketing automation agencies, Aptitude 8 appeared in three of the five answers and Digital Pi in none.
Who do people search for more?
Aptitude 8, about 84% more searches than Digital Pi
Who does AI mention more?
Aptitude 8, mentioned in 3 of 5 answers, Digital Pi in 0
Who does AI recommend more?
Aptitude 8, the only one of the two named
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Top marketing automation agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aptitude 8 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Digital Pi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SmartBug Media3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aptitude 83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Powered by Search3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RevPartners2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Perkuto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LeadMD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RevEngine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Codezilla0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Digital Pi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Etumos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing automation agencies
5 answers
Asked ChatGPT
“Which marketing automation agency should I hire?”
Asked ChatGPT
“What are the best marketing automation agencies?”
Asked ChatGPT
“What's the best marketing automation agency for automation implementation?”
Searched Google, AI Overview
“marketing automation agency”
Searched Google, AI Overview
“marketing automation consultants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aptitude 8 or Digital Pi more popular in search?
This chart shows how often people search Google for Aptitude 8 and Digital Pi by name. Each line represents a brand's share of searches for all ten marketing automation agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Aptitude 8, Digital Pi. The figures are in the table below the chart.
View monthly share of searches table
| Month | RevEngine | Codezilla | SmartBug Media | RevPartners | Aptitude 8 | Powered by Search | Digital Pi | Etumos | Perkuto | LeadMD |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 17.6% | 17.6% | 4.3% | 3.5% | 3.5% | 2.9% | 1% | 0.51% | 0.37% |
| Nov 2025 | 47.8% | 21% | 17.4% | 3.5% | 3.5% | 2.8% | 2.3% | 1% | 0.36% | 0.29% |
| Dec 2025 | 51.6% | 18.8% | 14.8% | 4.6% | 3% | 3% | 2.5% | 0.86% | 0.39% | 0.39% |
| Jan 2026 | 46.4% | 20.4% | 16.9% | 5.1% | 3.4% | 3.4% | 2.7% | 1.2% | 0.28% | 0.28% |
| Feb 2026 | 42.9% | 19% | 19% | 5.7% | 3.1% | 4.7% | 3.1% | 1.7% | 0.56% | 0.24% |
| Mar 2026 | 41.3% | 15% | 27.5% | 4.5% | 3% | 4.5% | 2.4% | 1.1% | 0.44% | 0.25% |
| Apr 2026 | 39.7% | 14.4% | 32.5% | 4.3% | 2.3% | 2.9% | 2.3% | 0.84% | 0.42% | 0.12% |
| May 2026 | 41.6% | 18.3% | 27.7% | 3.7% | 2.5% | 3% | 2% | 0.69% | 0.25% | 0.25% |
| Jun 2026 | 45.4% | 20% | 20% | 6.1% | 2.7% | 2.7% | 1.8% | 0.96% | 0.28% | 0.21% |
| Jul 2026 | 46.4% | 20.6% | 16.3% | 6.2% | 3.4% | 4.1% | 1.8% | 0.77% | 0.34% | 0.09% |
| Aug 2026 | 49.6% | 21.8% | 14.3% | 5.4% | 2.9% | 2.9% | 2% | 0.68% | 0.23% | 0.15% |
| Sep 2026 | 49.7% | 18.1% | 14.3% | 5.4% | 4.4% | 4.4% | 2.4% | 0.83% | 0.3% | 0.15% |
How has the Aptitude 8 and Digital Pi comparison changed over the last 12 months?
3 findings
- Aptitude 8 was ahead of Digital Pi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aptitude 8’s share of searches among marketing automation agencies worldwide moved from 3.5% to 4.4%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending September 2026, Digital Pi’s share of searches among marketing automation agencies worldwide moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for marketing automation agencies worldwide in September 2026?
2 changes
In September 2026, Aptitude 8 gained share of searches among marketing automation agencies worldwide, from 2.9% to 4.4%.
Digital Pi’s share of searches among marketing automation agencies worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aptitude 8’s and Digital Pi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aptitude 8
1 branded search term
- aptitude 8
Digital Pi
1 branded search term
- digitalpi
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