ApplyBoard vs Studyportals:Which is more popular by branded search?
In August 2026, ApplyBoard and Studyportals were level on Share of Search among university application platforms worldwide, with an estimated 27.1K branded searches each, at 0.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ApplyBoard or Studyportals?
Compare the platforms students apply to universities through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ApplyBoard, Studyportals. The figures are in the table below the chart.
View monthly share of search table
| Month | Common App | UCAS | ApplyBoard | Studyportals | Coalition |
|---|---|---|---|---|---|
| Oct 2025 | 76.2% | 22.7% | 0.62% | 0.5% | — |
| Nov 2025 | 54.2% | 44.4% | 0.8% | 0.66% | — |
| Dec 2025 | 49.2% | 49.2% | 0.89% | 0.73% | — |
| Jan 2026 | 44% | 54.1% | 0.98% | 0.98% | — |
| Feb 2026 | 43.6% | 53.3% | 1.8% | 1.4% | — |
| Mar 2026 | 38.7% | 57.9% | 1.9% | 1.6% | — |
| Apr 2026 | 38.4% | 57.4% | 2.3% | 1.9% | — |
| May 2026 | 38.4% | 57.4% | 2.3% | 1.9% | — |
| Jun 2026 | 33.9% | 62% | 2% | 2% | — |
| Jul 2026 | 43.1% | 52.7% | 2.1% | 2.1% | — |
| Aug 2026 | 54.1% | 44.3% | 0.8% | 0.8% | — |
| Sep 2026 | — | — | — | — | — |
How has the ApplyBoard and Studyportals comparison changed over the last 12 months?
3 findings
- ApplyBoard was ahead of Studyportals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ApplyBoard’s estimated Share of Search among university application platforms worldwide moved from 0.62% to 0.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Studyportals’ estimated Share of Search among university application platforms worldwide moved from 0.5% to 0.8%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for university application platforms worldwide in August 2026?
2 changes

In August 2026, ApplyBoard lost estimated Share of Search among university application platforms worldwide, from 2.1% to 0.8%.

In August 2026, Studyportals lost estimated Share of Search among university application platforms worldwide, from 2.1% to 0.8%.
How each brand is measured
Brandwave collects information about searches that people make online using ApplyBoard’s and Studyportals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ApplyBoard
1 branded search term
- applyboard
Studyportals
1 branded search term
- studyportals

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.