Brandwave

Apple Journal vs Daylio:Which is searched more?

In September 2026, Daylio had more branded searches than Apple Journal among journaling apps worldwide. Daylio had about 12,100 branded searches, while Apple Journal had 4,400. Daylio made up 3.8% of all journaling app searches we track, and Apple Journal accounted for 1.4%. These are worldwide searches for English-language branded terms.

Share of searches among journaling apps worldwide in September 2026Is Apple Journal or Daylio more popular in search?
Apple Journal1.4%4.4K searches
vs
Daylio3.8%12.1K searches

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Is Apple Journal or Daylio more popular in search?

Compare the apps people keep a journal in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple Journal and Daylio among journaling apps worldwide, by month

Share of searches by month for Daylio, Apple Journal. The figures are in the table below the chart.

View monthly share of searches table
MonthDay OnePenzuDaylioDiariumReflectlyApple JournalJourney
Oct 202562.5%17.7%7.9%5.3%2.9%3.5%0.06%
Nov 202570.6%16.7%5%3.3%2.2%2.2%0.04%
Dec 202567%15.5%6.9%4.6%2.1%3.8%0.03%
Jan 202663%17.6%7.9%5.3%1.9%4.3%0.05%
Feb 202665.5%18.6%6.8%4.6%2%2.5%0.05%
Mar 202673%14%5.1%4.2%1.9%1.9%0.03%
Apr 202668.8%15.9%5.8%4.8%2.6%2.1%0.03%
May 202685.6%7.6%2.8%1.9%1.2%1%0.01%
Jun 202670%13.5%7.4%3.3%4%1.8%0.03%
Jul 202670.8%13.6%6.1%4.1%3.3%2.2%0.03%
Aug 202670.9%13.7%7.5%3.3%2.7%1.8%0.02%
Sep 202679.2%10.4%3.8%3.1%2.1%1.4%0.02%

How has the Apple Journal and Daylio comparison changed over the last 12 months?

3 findings
  • Daylio was ahead of Apple Journal in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple Journal’s share of searches among journaling apps worldwide moved from 3.5% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Daylio’s share of searches among journaling apps worldwide moved from 7.9% to 3.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for journaling apps worldwide in September 2026?

2 changes
  1. In September 2026, Daylio lost share of searches among journaling apps worldwide, from 7.5% to 3.8%.

  2. Estimated monthly branded searches for Apple Journal worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple Journal’s and Daylio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Journal

1 branded search term

  • apple journal app

Daylio

1 branded search term

  • daylio

How the Brand Demand Index is measured

Other head-to-heads among journaling apps

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