Brandwave

Apache APISIX vs AWS API Gateway:Which is more popular?

In September 2026, AWS API Gateway had more branded searches than Apache APISIX among API gateways worldwide. AWS API Gateway had about 9,910 branded searches, while Apache APISIX had 9,000. AWS API Gateway made up 13.7% of all API gateway searches we track, and Apache APISIX accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about API gateways, AWS API Gateway appeared in all five answers and Apache APISIX in three. AWS API Gateway was mentioned before Apache APISIX in four out of five answers.

Among API gateways worldwide in September 2026

Who do people search for more?

AWS API Gateway, about 10% more searches than Apache APISIX

AWS API Gateway 9.9K searchesApache APISIX 9K searches

Who does AI mention more?

AWS API Gateway, mentioned in every answer we collected

AWS API Gateway in 5 of 5Apache APISIX in 3 of 5

Who does AI recommend more?

AWS API Gateway, named ahead of Apache APISIX in 4 of 5 answers

AWS API Gateway first in 4Apache APISIX first in 1

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Top API gateways in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS API Gateway appeared in all five answers. Apache APISIX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AWS API Gateway was listed before Apache APISIX in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kong1st
  2. AWS API Gateway2nd
  3. Apache APISIX3rd
  4. Azure API Management4th
  5. Apigee5th
  6. Tyk6th
  7. Zuplo7th
  8. KrakenD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS API Gateway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apigee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apache APISIX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure API Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zuplo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KrakenD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about API gateways

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Apache APISIX or AWS API Gateway more popular in search?

This chart shows how often people search Google for Apache APISIX and AWS API Gateway by name. Each line represents a brand's share of searches for all eight API gateways we track, month by month, from English-language searches worldwide.

Apache APISIX and AWS API Gateway among API gateways worldwide, by month

Share of searches by month for AWS API Gateway, Apache APISIX. The figures are in the table below the chart.

View monthly share of searches table
MonthApigeeTykAWS API GatewayApache APISIXAzure API ManagementKongKrakenDZuplo
Oct 202530.5%16.7%16.7%9.7%9.1%10.8%5%1.5%
Nov 202528.8%15.7%19.2%11.1%10.5%8.3%4.7%1.7%
Dec 202531.2%17%17.1%12.1%7.6%9%4.1%1.8%
Jan 202629.2%19.5%16%11.3%8.7%8.4%4.7%2%
Feb 202630.1%16.5%20.2%10%9%8.1%4%2.1%
Mar 202628.2%18.8%15.4%11.4%10.3%9.4%4.6%2%
Apr 202630.2%16.5%16.5%11.7%11%8.1%4%1.8%
May 202630.2%20.2%16.5%11.7%9%6.7%4%1.8%
Jun 202631.8%17.3%14.2%12.9%9.5%8.2%4.2%1.9%
Jul 202633.7%15%15.1%13.7%8.2%8.7%3.6%2%
Aug 202630.5%20.4%13.6%12.4%9.1%7.8%4%2.2%
Sep 202630.7%20.4%13.7%12.4%9.1%7.9%4%1.8%

How has the Apache APISIX and AWS API Gateway comparison changed over the last 12 months?

3 findings
  • AWS API Gateway was ahead of Apache APISIX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apache APISIX’s share of searches among API gateways worldwide moved from 9.7% to 12.4%, and its estimated monthly branded searches moved from 10.5K to 9K.
  • Across the 12 months ending September 2026, AWS API Gateway’s share of searches among API gateways worldwide moved from 16.7% to 13.7%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for API gateways worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for AWS API Gateway worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Apache APISIX worldwide fell 14.3% over 12 measured months, from 10.5K to 9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Apache APISIX’s and AWS API Gateway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apache APISIX

2 branded search terms

  • apache apisix
  • apisix

AWS API Gateway

2 branded search terms

  • aws api gateway
  • awsapigateway

How the Brand Demand Index is measured

Other head-to-heads among API gateways

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