Aon vs Brown & Brown:Which is more popular by branded search?
In August 2026, Brown & Brown had more branded searches than Aon among insurance brokers worldwide. Brown & Brown was estimated to have 14.8K branded searches compared to Aon’s 1K, and held a 10.5% Share of Search versus Aon’s 0.71%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aon or Brown & Brown?
Compare the insurance brokers finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brown & Brown, Aon. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Towers Watson | Lockton | Brown & Brown | Marsh | Aon | Gallagher |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 49.5% | 8.1% | 1.1% | 0.58% | <0.01% |
| Nov 2025 | 52.3% | 35% | 10.5% | 1.3% | 0.92% | <0.01% |
| Dec 2025 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Jan 2026 | 52.5% | 35.1% | 10.5% | 1.1% | 0.75% | 0.01% |
| Feb 2026 | 57.1% | 31.2% | 9.3% | 1.5% | 0.82% | 0.01% |
| Mar 2026 | 55.9% | 30.6% | 11.2% | 1.5% | 0.8% | 0.02% |
| Apr 2026 | 52.1% | 34.9% | 10.4% | 1.7% | 0.92% | 0.01% |
| May 2026 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Jun 2026 | 50.9% | 34.1% | 12.5% | 1.7% | 0.89% | 0.01% |
| Jul 2026 | 52.2% | 34.9% | 10.4% | 1.7% | 0.71% | 0.01% |
| Aug 2026 | 52.4% | 35.1% | 10.5% | 1.3% | 0.71% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aon and Brown & Brown comparison changed over the last 12 months?
3 findings
- Brown & Brown was ahead of Aon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers worldwide moved from 0.58% to 0.71%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Brown & Brown’s estimated Share of Search among insurance brokers worldwide moved from 8.1% to 10.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for insurance brokers worldwide in August 2026?
2 changes
Estimated monthly branded searches for Aon worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
Estimated monthly branded searches for Brown & Brown worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aon’s and Brown & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aon
1 branded search term
- aon broker
Brown & Brown
1 branded search term
- brown and brown insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.