Brandwave

Anthropologie vs Old Navy:Which is more popular?

In September 2026, Old Navy had more branded searches than Anthropologie among women's fashion retailers worldwide. Old Navy had about 9.1 million branded searches, while Anthropologie had 2.7 million. Old Navy made up 9.7% of all women's fashion retailer searches we track, and Anthropologie accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about women's fashion retailers, Old Navy appeared in three of the four answers and Anthropologie in two. Old Navy was mentioned before Anthropologie in every answer that named either.

Among women's fashion retailers worldwide in September 2026

Who do people search for more?

Old Navy, about 3 searches for every 1 for Anthropologie

Old Navy 9.1M searchesAnthropologie 2.7M searches

Who does AI mention more?

Old Navy, mentioned in 3 of 4 answers, Anthropologie in 2

Old Navy in 3 of 4Anthropologie in 2 of 4

Who does AI recommend more?

Old Navy, named ahead of Anthropologie in 3 of 3 answers

Old Navy first in 3Anthropologie never first

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Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Old Navy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Anthropologie was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Old Navy was listed before Anthropologie in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Madewell1st
  2. Nordstrom2nd
  3. Old Navy3rd
  4. Zara4th
  5. Uniqlo5th
  6. Quince5th
  7. Aritzia7th
  8. H&M8th
  9. Anthropologie9th
  10. Cotton On–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madewell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Uniqlo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nordstrom2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aritzia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anthropologie2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H&M1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cotton On0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about women's fashion retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Anthropologie or Old Navy more popular in search?

This chart shows how often people search Google for Anthropologie and Old Navy by name. Each line represents a brand's share of searches for all 13 women's fashion retailers we track, month by month, from English-language searches worldwide.

Anthropologie and Old Navy among women's fashion retailers worldwide, by month

Share of searches by month for Old Navy, Anthropologie. The figures are in the table below the chart.

View monthly share of searches table
MonthZaraH&MUniqloOld NavyNordstromAritziaAnthropologieCotton OnMadewellCountry RoadQuinceSeed HeritageMax
Oct 202536.5%20%16.3%10.9%6%4%2.7%1.8%0.81%0.66%0.26%0.16%0.02%
Nov 202536.4%16.3%16.3%10.9%6%6%3.3%2.7%0.98%0.8%0.27%0.16%0.02%
Dec 202538%17%13.9%11.4%7.6%4.2%3.4%2.3%0.84%0.84%0.35%0.17%0.02%
Jan 202639.4%17.6%17.6%7.9%6.5%4.3%2.9%1.9%0.71%0.71%0.34%0.14%0.02%
Feb 202640%17.9%14.6%9.8%6.6%3.6%2.9%2.4%0.72%0.89%0.35%0.18%0.02%
Mar 202639.1%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.87%0.34%0.17%0.02%
Apr 202639.9%17.8%14.6%9.8%6.6%3.6%2.9%2.4%0.88%0.88%0.34%0.18%0.02%
May 202637.6%20.6%13.7%11.2%6.2%3.4%2.8%2.3%0.83%0.83%0.39%0.17%0.02%
Jun 202640.1%22%12%9.9%5.4%3.6%3%2%0.73%0.89%0.34%0.18%0.02%
Jul 202639.8%17.8%11.9%11.9%8%3.6%2.9%2%0.72%0.88%0.34%0.14%0.02%
Aug 202639.2%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.71%0.41%0.17%0.02%
Sep 202639.7%17.7%14.5%9.7%6.5%4.4%2.9%2.4%0.88%0.72%0.42%0.18%0.02%

How has the Anthropologie and Old Navy comparison changed over the last 12 months?

3 findings

How did search popularity change for women's fashion retailers worldwide in September 2026?

1 change

  1. In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anthropologie’s and Old Navy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anthropologie

1 branded search term

  • anthropologie

Old Navy

1 branded search term

  • old navy

How the Brand Demand Index is measured

Other head-to-heads among women's fashion retailers

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